by Davis Tucker | Jun 3, 2019 | General Marketing
Businesses are spending serious money to acquire leads to be converted into paying customers. Before social media, only big brands were able to target markets through expensive marketing campaigns. Even a small neighborhood business can now advertise in various parts...
by Davis Tucker | May 21, 2019 | General Marketing
Brands are sitting on a wealth of information that can improve the results of their marketing campaigns. By analyzing first-party data, brands can identify key metrics to guide strategy that will optimize customers’ responses across all marketing channels. To...
by Davis Tucker | May 20, 2019 | General Marketing
The adtech industry is generating plenty of buzz and making big forward strides as of late. For example, the programmatic advertising sector was set to bring in more than $46 billion last year, and by 2020, 86 percent of all digital display ads will be bought via...
by Davis Tucker | May 15, 2019 | General Marketing
In the marketing world, independent contractors are readily available for hire. Agencies and other businesses often find them to be more cost-effective, flexible, and useful. But, if you’re going to hire contractors and use them with any regularity, you’ll need...
by Davis Tucker | May 13, 2019 | General Marketing
Signage is a part of everyday life — from the billboards you see while driving on the interstate to the banners in store windows, there are a lot of signs competing for your attention. If you want to grab people’s attention among all the noise of every other...
by Davis Tucker | May 3, 2019 | General Marketing
Did you know that high-performing businesses use data-targeting and segmentation 51% more than underperforming businesses? Personalization is a great way to make your marketing efforts more relevant to your customers’ needs and has been shown to boost average order...
