by Davis Tucker | Jul 18, 2018 | Landing Pages
You’ve spent a significant amount of time and money driving traffic to your online store. After all that hard work, wouldn’t it be frustrating to see none of this traffic results in a sale? When you don’t optimize your home pages and landing pages, you are hurting...
by Davis Tucker | Feb 22, 2017 | Landing Pages
Monday, 8 am. John Smith wakes up with a buzz bug: “I need a new smartphone!” He goes online, searches, compares brands and features, and… chooses the smartphone he preferred less! What Was That? Emotional outburst happened, signaling John’s...
by AskJamieTurner | Apr 18, 2016 | Landing Pages
A landing page is simply a page that is created with the purpose of converting visitors into customers. Depending on how you’ve set up the landing page, and your specific goals, this conversion can happen in a few different ways. This includes the following: Direct...
by AskJamieTurner | Mar 16, 2015 | ecommerce, Landing Pages
Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry, the word “research” covers a lot of ground. It could mean searching for gold standard campaigns and modeling your plan on a best-in-class brand’s success...
by AskJamieTurner | Dec 8, 2014 | General Marketing, Landing Pages
“The World can move, or not, by changing some words.” — Toby Ziegler, White House Director of Communications, The West Wing. Toby Ziegler is a creation of Aaron Sorkin; a writer who has spent his whole career crafting screenplays, like The West Wing, The...
by AskJamieTurner | May 5, 2014 | Landing Pages
Do you focus a lot of time and energy trying to get people to click through to your landing pages? If so, you might be focusing on the wrong thing. Most marketers spend a great deal of time worrying about the delivery mechanism for their message (e.g., Facebook,...
