How to Launch a Successful SMS Campaign

Did you know that some studies show the average email is responded to in 48 hours, but the average text message is responded to within 2 minutes? That should give you a sense of the ongoing impact SMS has on our lives. If you’re interested in learning more about...

SMS Isn't Dying, But It Needs Some TLC

With the rise of the smartphone, it would appear that SMS text messaging is obsolete and a thing of the past. However, is SMS really dead? There is no question that its use has declined especially with the growing popularity of Instant Messaging mobile applications....