December 16th, 2014

How to Launch a Successful SMS Campaign

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Did you know that some studies show the average email is responded to in 48 hours, but the average text message is responded to within 2 minutes? That should give you a sense of the ongoing impact SMS has on our lives. If you’re interested in learning more about how to set-up, launch and run…

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December 14th, 2014

How to Use Visual Storytelling to Drive More Traffic to Your Website

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Are you trying to find ways to drive more traffic to your website? Research indicates that consumers receive about 3,000 digital marketing messages in any given day. That’s a bit overwhelming, so the objective for your business is to figure out how to stand out from the other 2,999 marketing messages your prospect may be…

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December 10th, 2014

What do All Viral Campaigns Have in Common? The Answer May Surprise You.

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Viral marketing is a myth. Though not in the way that I imagine you think I mean. A lot of research and statistical analysis goes into creating viral ad campaigns, so I would argue that virality is not a falsely held idea. Recent campaigns that have gone viral would prove otherwise as well. On the…

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December 8th, 2014

The 5 Most Powerful Words You Can Use in Your Next Call-to-Action

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“The World can move, or not, by changing some words.” – Toby Ziegler, White House Director of Communications, The West Wing. Toby Ziegler is a creation of Aaron Sorkin; a writer who has spent his whole career crafting screenplays, like The West Wing, The Newsroom, and movies, like The American President and The Social Network….

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December 3rd, 2014

6 Surprising Facts About the Millennial Consumer

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We all think we intuitively “get” the Millennial consumer – hip, digitally savvy 20-somethings who would rather text than talk and who run their lives from their ever-present Smartphones. But a great deal of misinformation exists about Millennials, even as they continue to grow in consumer power and influence. Has their reliance on technology impacted…

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