October 22nd, 2014

Mobile Advertising: How to Lay the Right Foundation for Stronger Marketing Results

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Research shows that most consumers (91 percent) keep their mobile device within three feet of them 24X7 – and nearly one-third use mobile as their primary means of going online. Companies today that aren’t immersing themselves in mobile marketing are not only missing out on a huge opportunity to drive more awareness and revenue, they…

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October 20th, 2014

Four Essential Metrics You Need for Your Next Mobile Ad Campaign (#4 is a Must)

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Do you want to learn as much as you possibly can about mobile marketing and mobile advertising? If so, you’ve come to the right place. I wrote extensively about mobile in my Amazon best-selling book, Go Mobile. In addition, 60 Second Communications (the agency behind the 60 Second Marketer) runs mobile campaigns for several global…

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October 19th, 2014

21 Important Things You Should Know About Millennials and Media

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Are you interested in learning how millennials receive and digest marketing information? If so, you’re not alone. Which is why the folks at Koeppel Direct have put together a fascinating infographic that highlights some key facts and figures about millennials and their media consumption. Ready to take a peek? Great, check out the 21 interesting…

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October 16th, 2014

An In-Depth Guide on How to Use Social Media for B2B Lead Generation

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A common complaint children have is that, while there’s a Mother’s Day and a Father’s Day, there’s no “Kid’s Day.” What’s worse, parents will always answer the same thing – “Every day is Kid’s Day!” Why shouldn’t there be a “Kids Day”? There should be a day, week, or month to reflect on, or celebrate,…

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October 14th, 2014

10 Key Statistics You Should Know About Social Media [Infographic]

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Did you know that 50% of the brands surveyed had members in the C-Suite who weren’t convinced of the value of social media? That may come as a surprise, but not when you hear this — 85% of the companies surveyed don’t connect social media with business outcomes. In other words, they don’t tie their…

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