March 31st, 2015

Three Ways to Deepen Social Media Engagement Using Content Curation

Screen Shot 2015-03-31 at 8.16.03 PM

Social media is an indispensable part of any marketing strategy, particularly when you realize that audiences are becoming increasingly active on social media platforms. A survey by the Pew Research Center shows that 70% of Facebook users are active on the site everyday with more than 45% logging in several times a day. It also shows…

Continue Reading »

March 29th, 2015

Five Ways to Monitor Your Reputation Online

Screen Shot 2015-03-27 at 5.30.13 PM

With a plethora of information available on the internet at the click of a mouse or a swipe on the touchscreen, life is certainly not easier for those with a reputation to maintain. The internet is connecting millions of people worldwide; has enabled rapid data and information sharing; some across secure networks and some across…

Continue Reading »

March 24th, 2015

Seven Data-Backed Tips to Increase Email Conversion Rates

Screen Shot 2015-03-24 at 4.06.08 PM

If you’re like most marketers, you’re constantly looking for ways to optimize your email campaign results. So, we’re sharing this super helpful inforgraphic, created by Hubspot and MDM, with seven data-backed tips that can help you create first-rate email campaigns and boost your conversion rates. In the infographic below, which has been created using data…

Continue Reading »

March 16th, 2015

4 Ways A/B Split Testing Can Improve Conversions by Up To 320%

Screen Shot 2015-03-16 at 8.36.03 AM

Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry, the word “research” covers a lot of ground. It could mean searching for gold standard campaigns and modeling your plan on a best-in-class brand’s success story. It could mean shaping your approach based on evidence-based reports…

Continue Reading »

March 12th, 2015

Mobile Marketing and Millennials

Screen Shot 2015-03-12 at 5.48.05 PM

If millennials are part of your target audience, you’ve probably considered using mobile marketing to reach them. But did you know that 4 out of 5 millennials own a smartphone? Or that the average number of texts a millennial receives in a month is a whopping 1752? No wonder, you’ve always had a hunch that mobile…

Continue Reading »