August 28th, 2014

Hopefully, Your Competitors Don’t Know This Secret About Mobile

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There’s an amazing fact about mobile advertising that many businesspeople either don’t know or refuse to acknowledge. It’s something that’s been reported in some trade publications, but for reasons not widely understood, many brands are ignoring the data and sticking with their traditional marketing campaigns instead. The data is something Chuck Moxley and I will…

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August 26th, 2014

The 5 Most Important Metrics in an SMS Campaign

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When it comes to marketing, you can hardly get more direct than SMS. Once your business manages to gather SMS subscribers, you have instant access to an unprecedented form of communication that allows you to send anything straight to a personal device (within reasonable limits). However, if you don’t have a proper handle on how…

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August 24th, 2014

How to Advertise on Snapchat

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Are you interested in learning how to advertise on Snapchat? Not long go, we uploaded a post to the 60 Second Marketer blog called The Definitive Guide to Marketing with Snapchat. It proved to be a popular post and provided some early tips on how to leverage Snapchat for marketing. A lot has happened since…

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August 21st, 2014

Should You Connect Your Social Media Accounts for Automatic Posting?

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If you’re like most people, you’ve discovered that social media can be a huge time sucker. Between Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, and countless other niche or secondary platforms, it can be so time consuming to distribute quality content across every channel. Platforms try to make it easier for you. Twitter has a Facebook…

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August 20th, 2014

5 Essential Things You Need to Know About Mobile (Don’t Miss #3)

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Not long ago, 60 Second Communications ran a mobile display campaign for an international hotel chain that used behavioral as well as geo-locational targeting to capture likely prospects inside their hotels. The technique we used took two mobile targeting techniques — behavioral as well as geo-locational  — and incorporated them into one seamless campaign. The…

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