July 29th, 2014

How to Improve the ROI of Your Marketing Program by Eliminating Silos

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Marketing departments are made up of numerous moving parts, and they’re most successful when all work together seamlessly towards a common goal. Unfortunately, this is often easier said than done. Because many marketing departments are segmented according to functions like advertising, public relations, digital marketing and so on, it’s far too easy to fall into…

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July 28th, 2014

Tablet Users Should Be a Significant Focus of Your Mobile Marketing Strategy

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Tablets are taking over. It started with the iPad, but now countless technology companies have released tablets with increasing success. This infographic from Usablenet walks us through everything you need to know about the tablet industry, from technology trends to user behavior. Some of the key data points include: 12% of all Internet time occurs…

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July 28th, 2014

If You Can’t Do This, You Should Stop Your Campaigns.

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When people talk about the KPIs (key performance indicators) of their digital marketing campaigns, they throw all sorts of metrics around. Click-through-rate, Facebook likes, email subscribers… the list goes on and on. But the truth is that, unless you can measure the return on investment, these are all vanity metrics. (TWEET THIS) The problem is…

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July 24th, 2014

How to Make Your Content Go Viral: Understanding the “Viral Loop”

RocketTortoise

People are communicators. We find things we like, and we share them with the people around us. This desire to share stems from many emotional needs: to seem smart, to cause trouble, to be helpful, or to simply feel connected. But no matter what need that desire fulfills, as marketers, we depend on it. We…

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July 23rd, 2014

How to Justify a Video Marketing Strategy [INFOGRAPHIC]

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By now, we all know that rich media means increased engagement. But what if you can’t justify producing your own videos? You may think that a robust video marketing strategy is too expensive for your brand. But if your ROI is going to skyrocket, it just may be worth it. Check out this infographic from Quicksprout…

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