The 60 Second Marketer Blog

September 1st, 2010

How to Use Mobile Media QR Codes to Promote Your Business

Dan Smigrod is the CEO and Chief Creative Officer at Great!, a company that generates innovative, breakthrough marketing ideas for a variety of well-known brands.

Not long ago, Dan wrote a blog post called 101 Uses for Quick Response Codes. You’re familiar with Quick Response codes. They’re the little square boxes (like the one on this page) that can be snapped by a smart phone to drive a user to a website, an MP3 download, a contact card or any other number of uses.

Interested in the QR code experience? Snap this QR code from your smart phone and find out where it takes you.

Dan’s post is really terrific. Seriously, I’d encourage you to visit the blog, print it out, then ponder all the different ways QR codes can be used to engage prospects and customers.

Dan has agreed to let me share my favorite ideas from his post with you. Here are some of my favorite ideas from Dan’s list:

Business cards — The recipient scans the code to import your contact information.
Website — Add a QR code to the contact page on your website so users can instantly download your contact information.
Product packaging — If you sell a product that requires installation, include a QR code on the box to drive users to online instructional videos.
Outdoor board — Great for a teaser campaign for a new movie or TV show. Scan the code to watch the trailer, sneak preview or teaser episode from your mobile phone.
Name tags — Create and add your scan code to your name badge to make it easy for conference attendees to get your contact information.
Home for sale signs — Add a scan code that launches a video or photo tour of the house.
Historical site markers — Ditto. A scan code can enhance the experience of the people visiting the site.
Restaurant menu — Scan the code for recipes to your favorite dishes.
Press release — Include scan codes in press releases to provide recipients with additional information.
Grocery shopping cart — Users can scan the code in to get special discounts at the grocery store. The scan code doesn’t change, but the offer rolls over with a new one every week.
Link to iTunes App store — The Wall Street Journal included a scan code in one of their ads that instantly drove the visitor to the iTunes App store, where they could download the iPhone App for that product.
In the Mens’ Urinals — Dan’s company Great! proposed and implemented the first interactive urinal communicator for CMT Outlaws. “Don’t miss Outlaws on CMT. You seem to miss everything else!”
YouTube video — Scan the code at the end of the video to take you to a related video, thereby keeping the user engaged.

Those are just some of the ideas in Dan’s list, so be sure to read the full post.

In the meantime, don’t leave the 60 Second Marketer blog without using your smart phone to snap our QR code on this blog post.

If you don’t already have a QR code reader installed on your smart phone, here are the steps to make it all happen:

From your mobile phone, type one of these URLs into your web browser: http://get.beetagg.com/ or http://www.getscanlife.com/ or http://tinyurl.com/292s5go.
Download the QR code reader to your smart phone.
Then, snap a photo of the QR code on this page and enjoy the ride!

That’s all for now, folks. We’ll be doing many more mobile media stories in the near future.

Onward.

Posted by Jamie Turner, Chief Content Officer for the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. Download a free chapter from Jamie’s new book by clicking “How to Make Money with Social Media.”

Category General Marketing, Mobile Media | Comment View Comments

August 31st, 2010

20 Questions to Help You Differentiate Your Brand

A few years ago, I wrote a post on the 60 Second Marketer called “20 Questions to Help You Differentiate Your Brand.” It was based on a list I got from a good friend of mine named Alan Deeter, who now runs the Dangerous Kitchen brand consultancy.

With that in mind, here’s the list. It seems to be just as valuable today as it was a few years ago:

How are you differentiating your product or service? Use these questions to help you figure out the answer.

What are we at present?
What do we want to become in 2 to 5 years?
What is our greatest opportunity in the next 2 years?
Why is that such a great opportunity?
What would we need beyond our company’s current strengths/positioning/products to seize the opportunity described above?
What is our greatest threat?
Are these threats that we can control? If so, what should we do to control them?
What do we do better than anybody else?
When we win, why do we win?
How does our customer benefit from what we sell?
What are the top three reasons customers have bought our products or services?
What are the typical objections to a sale? In other words, when we don’t gain a new customer, what is the reason given?
What percentage of next year’s revenue is expected from new vs. existing customers?
Going forward, what are the essential attributes of our target customer? (Industry segment, size of organization/corporation, demographics, job position, motivators, internal and external influencers, buying habits, key message points, factors in buying decisions, associations, publications, trade shows.)
Who are our key competitors?
What type of work do we most enjoy?
Who is our competition targeting?
How do we wish to be viewed in relation to our competition?
What is the typical sales cycle?
What values, personality, and attitude do we want to project?

Are there any questions you’d add to the list? If so, let us know in the comments section below.

Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. To download a free chapter of Jamie’s new book, click “How to Make Money with Social Media.”

Category Branding | Comment View Comments

August 29th, 2010

Free Online Social Media and Mobile Media Training

It’s time for another one of our fun and engaging Social Media Roundtable discussions.

As you know, on the first Thursday of every month, we host a live, interactive online training session where we provide tips and techniques to supercharge your social and mobile media campaigns.

The Social Media Roundtable is attended by people from around the globe.

This month, we’ll be covering a wide variety of topics including Twitter, LinkedIn and Facebook as well as some new tools on the mobile media front.

Here are the specifics:

When: Thursday, September 2nd at 1:00 pm ET (10:00 am in L.A., 6:00 pm in London)

Where: Online, via GoToMeeting

Why: Because you’re interested in staying up-to-date on all the latest and greatest social media tools

How much it costs: Zilch, zip, zero, nada.

C’mon in and join the fun. You can register by clicking Social Media Roundtable.

Category General Marketing | Comment View Comments

August 24th, 2010

An Introduction to the Next Big Thing — Mobile Media

Michael C. Robinson, who helps run the Integrated Marketing Summit with Shawn Elledge, recently submitted a video blog to the 60 Second Marketer about mobile media.

In his video, Michael discusses location-based mobile applications such as Gowalla, Foursquare and Yelp. Michael’s 60-second video is definitely worth checking out. With that in mind, here’s an excerpt from “How to Make Money with Social Media” that will serve as an introduction to Michael’s video.

The six most common ways companies use mobile media to connect with prospects and customers:

SMS (Short Message Service): Neilsen estimates that SMS, usually referred to as texting, is the most common phone-based activity among U.S. cell phone users of all ages. That said, some people feel as though SMS for marketing purposes is equivalent of Mobile Media 1.0. Will Smart phone technology will soon overwhelm SMS as a marketing tool? Who knows. But for now, it’s still a viable mobile media tool for marketers.
Mobile Websites: The most sophisticated marketers have a sub-domain set up specifically for mobile phones. So, for example, when you type www.ESPN.com into your smart phone, the ESPN site actually figures out that you’re visiting the site from a mobile device and re-directs you to a sub-domain (e.g., www.m.ESPN.com). That way, your experience from a mobile phone is different from your experience at your computer.
Mobile Ads: Research indicates that mobile ads perform about five times better than internet ads. The most common mobile ads are simple text links and graphical banner and display ads. Banner and display ads are sold on a cost-per-click (CPC), cost-per-acquisition (CPA) and a cost-per-thousand basis (CPM). CPC means you only get charged when someone clicks-through on your ad. It’s the same model that a paid search campaign on Google, Bing or Yahoo uses. CPA means you get charged each time you acquire a lead from your mobile media ad. CPA programs are great if you know how much a lead is worth to your company and what percentage of leads you can convert to a sale. And CPM means you get charged based on the number of times your ad is served up. Typical rates for a CPM program are about $6 to $20 per thousand times your ad is delivered to a mobile device.
Bluetooth Marketing: This is a form of on-demand mobile marketing that targets users based on precise geographical location. So, for example, if you’re standing within 100 feet of Joe’s Pizza, you might receive a free coupon, wallpaper, ringtone, video or audio file that prompts you to visit Joe’s and order a pizza. (Might we suggest a double pepperoni on thin crust?)
Smart phone Apps: The primary smart phone platforms include iPhone, Android, Palm and Blackberry. The best way to use apps for marketing is to create something that’s either functional (e.g., a calculator), entertaining (e.g., a game) or provides some sort of social connectedness (e.g., an app just for your community). Many applications are fee-based, but more and more companies are giving away Smart phone Apps as a way to stay connected with customers and prospects.
QR Codes: These are the two dimensional barcodes that can be found in print ads, in-store posters and even on the jacket cover of our book. They were initially used for tracking parts for vehicle manufacturers, but are now used in magazines, newspapers, signs and even T-shirts to send people to a web page, download an MP3, dial a telephone number or send an email message. Some people are even putting them on business cards so people can download contact information directly into their contact database.

Okay, now that that brief summary introduction to mobile media is behind us, let’s check out Michael’s 60-second video about Gowalla, Foursquare and Yelp, shall we?

Category General Marketing, Mobile Marketing, Mobile Media | Comment View Comments

Tags: Mobile media mobile media best practices

August 23rd, 2010

What Is Foursquare? And How Can You Use It to Promote Your Business?

Kyle Wegner, who is one of the social media experts at BKV Digital and Direct Response, wrote a terrific post on BKV’s blog the other day. It outlined 43 different ways people can use Foursquare to promote their businesses.

What is Foursquare?

What is Foursquare? It's a powerful new social media tool you can use to promote your business.

In a nutshell, Foursquare is a mobile check-in service that allows regular customers to get points every time they visit their favorite restaurant, bar, coffee shop or whatever. The more points you get, the more likely you’ll be the recipient of special offers from that establishment.

If you’re really lucky, you’ll become Mayor of a particular business. That award is typically given to the person who “checks-in” most frequently.

To read more about what Foursquare is, check out BKV’s blog post called The Foursquare 411. Otherwise, here’s Kyle’s post on the 43 ways you can use Foursquare to promote your business:

First, set it all up:

1. Search for your business on Foursquare.com.
2. If it isn’t there, add it using this link.
3. After you’ve found or added your business, claim your business by hitting the link on your listing that looks like this:

4. Also, make sure to link your Twitter account to your listing.

The claiming process is fairly simple. Once that is done, it’s time to start using Foursquare to help promote your business!

Deals, deals and more deals:

5. Reward first time visitors. Give users a percentage or dollar amount off their bill the first time they check in.
6. Or a free upgrade!
7. Replace your loyalty card – give discounts or rewards every 5 or 10 times someone visits your business. 8. Reward the mayor. Give them a freebie or discount.
9. Or call them out, putting their name up on the wall and thanking them for being the mayor!
10. Create deals around big events. Give a free drink for anyone checking in after the big game, or a % off during a conference.
11. Have evergreen specials, like 10% off for anyone who checks in on Foursquare. Remember, a check in is free publicity.
12. Change deals often. Keep users coming back for different specials by swapping them out.
13. Cross promote your properties that are in close proximity. If users check in at one, present a deal for the other part of your business next door.
14. Make deals “limited time only.” Give a sense of urgency to persuade users to come now instead of later.
15. Stave off seasonality or weekly trends. Have a part of your business that struggles on Tuesdays? Promote that part in the deal.
16. Highlight existing deals. Just because you don’t have any Foursquare exclusives doesn’t mean that users won’t want to know about other deals.
17. Promote group check ins. Make deals progressively better (10, 20, 30% off etc) the more people in your group check in.
18. Accept competitor deals. What better deal is there than “We accept all competitor coupons.”?
19. Bring them back with a “next time” coupon on check in. Give a coupon redeemable on the next visit, ensuring the customers will visit you again.
20. Use “2 for 1″ deals that require both parties to check in. Double the promotion for half the work!
21. Interact with your customers. Make them accomplish a small task (build an origami figure out of a napkin, high five the sales person, say a “passphrase”) to redeem the Foursquare special.
22. Give deals to users who leave behind Foursquare tips. You can regulate this by saying “the first X people to leave a tip get a free shirt!”

Deals will show up in the “deals nearby” section on iPhones, meaning your business will stand out above the rest.

Create events:

23. Host a swarm party. The Swarm badge can only be achieved if 50+ users check in at the same place, so help organize that event at your business for local users.
24. Better yet, host a Super Swarm Party! This badge takes 250+ people checking in at the same venue at the same time. These are rare events and have been great ways for businesses to bring in new business.
25. Create temporary venues. Speaking at an event? Have a booth at a conference? Users can check in anywhere on Foursquare, so create locations for these temporary venues.

26. Promote grand openings. Give away freebies or deals for the first X people who check in on opening day – build buzz for your brand new location and create loyal customers at the same time!

Create custom badges:

27. Have more than one location? Give users who check in multiple places a specially branded badge!
28. Create event-based badges, like a badge that can only be earned when checking in during an industry conference.
29. Create a badge that you can only get if you check in to your venue a certain number of times. Apple has a “Jobs” badge for triple-checkins.

Custom badges have to be created by Foursquare, so you’ll need to contact them and form a partnership at this point. Lots of companies have done so though, so Foursquare is more than open to adding new badges.

Join in the fun:

30. Create an account and start checking in. People will notice when they keep checking in the same places as you.
31. Connect with your customers. Follow them on Foursquare, but make sure to let them know why they should follow you back (which is discussed in the next section).
32. Shout! If you’ve gathered a number of followers and know of some interesting news or of fun happenings in your local area, shout the information to your followers.
33. Monitor on Twitter. Many users automatically post their check ins to Twitter. Thank those customers for coming in and invite them back with an exclusive Twitter deal!
34. Get to know your mayor. This doesn’t only apply to within Foursquare, but make sure you know who your mayor is (they will be redeeming mayor deals, so this should be easy). You should always know your best customers

35. However, don’t BE the mayor. Since you work there, you will have the easiest time being the mayor of your business. This takes away the fun of checking in and means you will never be able to award mayor deals to an actual loyal customer.

Get local, give tips:

36. Give tips in your area to get more followers. Businesses like the Huffington Post and IFC provide local tips and recommendations to their followers on a regular basis.
37. Create a scavenger hunt around your local area, leading users through or to your local business.

38. Monitor for duplicate or incorrect information. This can apply to your business or any of those around you. A clean list of businesses, without duplicates or incorrect listings, makes it easier for customers to find your correct listing.

Promote your presence:

39. Put up Foursquare signage reminding customers to check in. Include your deals to incentivize it even more!
40. Also include your Foursquare username so customers can connect with you. Explain why they should follow you as well (local tips/deals, local expertise).
41. Get your business in the “Trending Now” section. Businesses that have multiple people check in within a small period of time are highlighted at the top of the Places list, so coordinate check ins if you can.
42. Connect with local Foursquare deal aggregators and enthusiasts. In Atlanta there is a Twitter account @4sqATL (website at http://4sqatl.com) that covers local deals and specials. I bet there is one in your area too.
43. Cross promote from other social media platforms. Remind your Twitter followers or Facebook fans of your Foursquare deals.

While this is a fairly long list, there are plenty of other ideas out there. Have you seen any cool Foursquare promotions in your area? Have any ideas? Leave them in the comments! We’ll update this post over time to include your suggestions so we have the most extensive list of ways businesses can use Foursquare.

Kyle Wegner is the SEO & Emerging Media Manager at BKV. He also podcasts at The Business of Tech and you can find him on Twitter @kwegner and on Google Buzz.

Foursquare, Social Media | View Comments

Tags: Foursquare social media marketing tool How to use Foursquare for business What is Foursquare?

August 19th, 2010

Why Fox News Consistently Kicks CNN’s Ass

This is the third in a 3-part series called “Why Your Brain Buys Stuff it Doesn’t Need.” It’s currently being considered as a topic for the South-by-Southwest Interactive Conference. If you like what you read here, you can cast your vote for this topic on the SXSW panel picker page (registration required).

Allow me to come clean on something before you get too deep into this post. I have a vested interest in the success of CNN. Not only is CNN based in my home town (Atlanta), but many years ago, I developed the “trust” marketing strategy for CNN International that was eventually picked up by the rest of CNN and used for more than a decade.

So I like CNN.

Furthermore, I agree with Jon Stewart who consistently comes down on Fox News for positioning themselves as “fair and balanced.” I mean, c’mon. Calling Fox News “fair and balanced” is the equivalent of calling Pizza Hut an “Italian restaurant.” (Right wingers can send the irate emails to Jamie.Turner@60SecondMarketer.com.)

All that said, Fox News consistently trounces CNN in the ratings. For several years, they’ve pummeled them and it doesn’t look as though there’s any end in sight.

Why is this so? What is Fox News doing to keep CNN in the muck?

People a lot smarter than I am will have dozens of perfectly valid reasons why Fox keeps kicking CNN’s butt. Their analysis will range from the idea that Fox provides better content to the idea that the country is getting more conservative and that Fox News benefits as a result.

They may be right. But I think those experts are overlooking a very simple and fundamental reason for Fox’s success.

It’s no more complex than this — people like to look at good-looking people, no matter what that person is saying.

For proof of this, check out the anchors and reporters on Fox News and compare them to those on CNN.

I’m not asking you to compare their talent, or their resume, or their experience. I’m just asking you to compare their looks.

Research shows that humans like to look at attractive people.

It’s why movies stars are innately attractive. It’s why the “ordinary” people on Survivor don’t look so ordinary. And it’s why MTV plays more Jewell videos than Bare Naked Ladies videos.

This isn’t sexist. It’s just a fact. Humans are humans. And until CNN understands that fundamental premise, they’re going to continue getting their butts kicked by Fox News.

Go home tonight and turn down the volume on your TV. Then flip between the two channels. Without the sound on, decide for yourself which program you’d rather watch.

If you’re like most human beings, you’ll gravitate to Fox News. Not because of what they’re saying. Not because of how they frame stories. But because Fox News taps into a fundamental human instinct which is that people like to look at attractive people.

That’s my point-of-view on this matter. It’s entirely possible that I’m wrong. But I don’t think so.

(Final Note: Despite the fact that my last name is Turner, I have been unable to find any direct link between Ted Turner and myself. If any genealogists can find a link, let me know. I’ll split the resulting goodies with you.)

Category General Marketing | Comment View Comments

Tags: CNN ratings CNN vs. Fox Fox News ratings Fox News vs. CNN

August 18th, 2010

Why Social Media Fails by David Henderson

My friend David Henderson wrote a nice post about social media on his blog today. It reminded me of one of my posts called “Why Your First Social Media Campaign May Have Failed” only David’s post adds a new perspective to the story.

David is a former CBS Newsman who has a some great insights on social media, journalism and modern media. He agreed to let us let us share his blog post with the 60 Second Marketer community.

Here goes:

Social media is all the rage among companies and organizations. But when you stop to examine the return on investment and effectiveness of many social media efforts, it’s often embarrassingly ineffective and trivial at the expense of more important potential ways to communicate to key audiences.

It’s one thing to have Twitter and Facebook accounts; it’s quite another to really know how to use them … and the spectrum of other social media tools … to achieve results.

Is social media right for your company? Maybe yes. Maybe no.

Online social media works best when an organization invests the effort in developing a comprehensive and focused communications strategy. Consistent and effective messages that connect with an organization’s audiences requires the work of skilled, accomplished people who know the online and communications environments.

Postings on Twitter and Facebook are largely meaningless when they lack value and meaning for audiences. Most so-called social media “gurus” I’ve met are amateurs and lack authentic, established skills or accomplishments.

Effective social media that creates valuable results for companies and organizations is not the purview for beginners who have no track record.

This digital era – as I have written in “Making News in the Digital Era,” my latest book – is unquestionably the most exciting period of my career as a journalist and strategic communication adviser. But as an early adapter of online and blog technology, I believe it’s only going to work for us on a sustained basis when we stop long enough to embrace the core elements of effective strategic communication to drive any social media or online communications initiatives.

Strategic planning, storytelling and clear messages have always worked to point us forward. They will do so in the digital era, too. Today’s online social media is just another in a long line of tactical communication delivery tools that stretches back to storytelling around the tribal fire, epic poems, books, postal mail, the fax machine and e-mail. In fact, think back to when e-mail first hit the big time. Pundits predicted world-shaking possibilities. Nobody predicted spam.

Brooke Gladstone of the “On the Media” program on National Public Radio says, “Journalists are taught to talk and write in human terms. Tell me a story.” It’s been that way forever, and it’s no different in countries, cultures and communities around the world.

We share an infinite variety of stories about the human experience, and often the best stories are repeated over and over. Storytelling is an opportunity that’s often missed by a PR and communications players who seemingly obsessed with traditional press releases, a perceived easiness of social media and predictable promotions.

Storytelling cuts through competitive clutter far more effectively and with greater influence than anything else in an organization’s marketing or PR arsenal. It gets to the heart of what’s special about your organization and what you have to say.

My colleague Anne Bell at PBS NewsHour says it best: “A great story has legs that in today’s world can travel many miles per hour.” Anne is correct. Consider how a great story can sprint the globe today in a nanosecond.

We are living in a world where new and not-so-new tools collide, merge and morph, all with the intent to better connect with audiences. To do that, we must use all these advanced technologies to do something ancient: tell stories that people want to hear and will be motivated to share.

David Henderson is a writer, brand journalist, media strategist and Emmy Award winning former CBS Newsman.

General Marketing, Social Media | View Comments

Tags: how to use social media Social Media

August 18th, 2010

What Did Thermos, Yo-Yo, Hoover and Pilates Learn About Trademark Law That You Should Know, Too? Find Out Here.

If you’re a marketing professional or a business owner, eventually you’re going to come across the issue of trademark or copyright usage. Your questions might range from “What is a trademark?” to “What should a trademark do for my business?”

Those are good questions. And they were answered recently in a presentation I saw recently by John Harris, a trademark attorney who works with Morris, Manning & Martin.

One of the things I learned during the presentation was that Thermos, Aspirin and Escalator were once brand terms that lost their trademark because they didn’t actively protect them. (I learned later that Yo-Yo, Hoover in the U.K., and Pilates are brands that also lost their trademark.)

At one point, Yo-Yo was a brand term, but they lost their trademark because they didn't protect it. What are you doing to protect your trademarks?

With that in mind, I took a few notes during John’s presentation. Here are the answers to some of the more common questions you might have about trademark law.

What is a trademark?

A trademark is used to identify physical commodities which may be natural or manufactured or produced, and which are sold or otherwise transported or distributed.

What are some examples of trademarks?

Some of the more familiar trademarks include Coca-Cola, IBM, the Home Depot and Microsoft.

A composite mark is the combination of the word and a design. So, for example, the stylized representation of Coca-Cola is a composite mark. So is the orange Home Depot logo. Or the AT&T logo with the blue globe.

Sometimes, just a logo can be considered a trademark. The NBC Peacock, the Nike swoosh and the Golden Arches are logos that are registered trademarks.

Tag lines are also considered trademarks. “I’m Lovin It,” “What’s in Your Wallet,” and “So Easy a Caveman Can Do It” are tag lines that are registered trademarks.

Surprisingly, colors can also be trademarks. Pink for Owens Corning, Brown from UPS or Green for John Deere are all color trademarks. (It’s important to note that it takes a concerted effort and a good amount of time to make a color a trademark, but it is possible.)

What is a service mark?

It’s used to identify services – that is, intangible activities which are performed by one person or company for the benefit of another person or company.

What should a trademark do?

It should distinguish goods/services from competitors. It should serve as a guarantee of consistent quality, whether high, medium or low. It should help advertise and sell your products and services. And it should serve as the legal basis for rights, ownership, and branding.

What are some of the most valuable brands/trademarks today?

The value of a brand/trademark can be roughly calculated by taking the market value of a company and subtracting its hard assets.

Using that calculation, Google is worth $100 billion, Microsoft is worth $76 billion, Coca-Cola is worth $67 billion and McDonald’s is worth $66 billion. It takes years of work to build up a brand’s value, but as you can see, the investment is often worth it.

What are some desirable trademark characteristics?

Here’s a quick list of some of the things you should look for in a good trademark – it should be easy to remember, easy to read and pronounce, easily adaptable to any media, have no unpleasant connotations, be suitable to export and lend itself to pictorialization.

If you have more questions about trademarks or copyright law, please feel free to reach out to John Harris. He’s a wealth of information and a specialist in his field.

General Marketing, Trademark | View Comments

Tags: Hoover brand how to protect yourself from trademark lawsuits Pilates brand Thermos brand trademark law what is a service mark? What is a trademark? Yo-Yo brand

August 17th, 2010

McDonald’s Marketing Case Study: The Happy Meal

Are you interested in re-visiting a McDonald’s marketing case study to see if you can apply their techniques to your business?

By far, one of the most popular videos on the 60 Second Marketer YouTube channel is about how McDonald’s invented the Happy Meal to attract kids and their parents. If you’re interested in learning more about this classic marketing success story, this video is worth checking out.

But first, I’d like to share a though with you about McDonald’s. I know it’s very popular to come down hard on fast food chains for all the unhealthy food they’re serving. Some of the criticism is warranted.

But if you’ve been to a McDonald’s lately, you’ll notice a lot of positive changes. Oh, sure, they still have the Big Mac and the Quarter Pounder, but they also recently introduced fruit smoothies, side salads instead of fries, sliced apples, smaller meals (e.g., chicken wraps) and a whole bunch of other innovations.

Is McDonald’s perfect? No, and they’d be the first to let you know that. But are they trying their best to provide healthy, innovative meal options for Americans of all stripes? Yup. And that’s not such a bad thing.

Okay, all that said, here’s one of the top 10 videos on the 60 Second Marketer YouTube channel. Check it out and see how you can use McDonald’s marketing techniques for your own business.

Category General Marketing, Marketing Best Practices, Marketing Techniques, McDonald's | Comment View Comments

Tags: Marketing Best Practices Marketing case studies McDonald's marketing McDonald's marketing case study McDonald's marketing techniques

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