October 1st, 2014

Why Visual Content is a Secret Weapon for Marketers Around the Globe

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I’m a visual learner, so I process and retain information much more readily when I see it rather than when I read it or hear it. In fact, I’m pretty sure I would have done much better in school if modern methods of teaching were in place when I was younger. (Today, teachers are much…

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September 29th, 2014

5 Things All Marketers Should Know About Google Analytics

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Analytics tools have become commonplace and more marketers are expected to collect and analyze data. However, many stop their efforts with the data that’s easiest to get. These so-called vanity metrics offer a limited view of marketers’ effectiveness. Google Analytics is everywhere, but not all marketers are leveraging it to their advantage. Dig a little…

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September 25th, 2014

Why Failure Can Be Your Most Valuable Friend

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We spend a lot of time on the 60 Second Marketer talking about digital marketing and how to improve the results of your social, mobile or other digital marketing campaigns. But every once in a while, I like to share some business insights that fall outside of the normal “How To Do Digital Marketing” kind…

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September 22nd, 2014

How to Use Social Media Insights to Increase Your Email ROI.

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When was the last time you went a day without seeing an article about social media? Just scroll through any marketing blog and you’ll see dozens of posts about what businesses could, should and ought to be doing in social media in order to get a higher ROI. Hardly a day goes by without seeing…

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September 21st, 2014

Facebook Tightens Privacy Controls – How This Could Affect Your Marketing

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As Facebook has exploded in popularity over the past 10 years, it has been dogged by issues regarding the privacy of user information. To make matters worse, Facebook also has a knack for sabotaging their own cause, as was the case when a researcher at Facebook released a study on emotional contagion — the transfer…

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