October 29th, 2014

Five Indispensable Ways to Connect with Key Influencers on Google+

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Marketers often neglect Google+ and choose to focus their efforts elsewhere, In fact, when Google+ first launched it was largely derided by many marketers and businesspeople. At the time, an overcrowded social media market was certainly going to be tough to penetrate, but Google+ has made rapid progress. Twitter can feel like being lost on…

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October 28th, 2014

3 Dirty Little Secrets for Selecting the Best Visual Content

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It’s no secret that visual content can boost the quality and success of marketing content on the web. However, all too often, content marketers make the mistake of relying too much on the same old, boring stock images, without giving much thought to content. In today’s competitive environment, it’s crucial that your images relate to…

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October 26th, 2014

How to Use Triggered Emails to Generate a 70.5% Increase in Open Rates

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Did you know triggered email messages average 70.5 percent higher open rates and 152 percent higher click-through rates than traditional bulk messages, according to Epsilon? Yup. You read that right. Automation is one of the easiest ways to take your marketing operations to the next level – and make your life easier. At Emma Email…

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October 24th, 2014

Are You Making These Fundamental Mistakes with Your Email Marketing?

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There are some things an email marketer can do that while they won’t kill you, they will make you dead to your subscribers. They’re innocent enough mistakes and some not totally egregious errors. However, when not taken into consideration … they can mean the difference between email marketing success and failure. Here are five deadly…

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October 22nd, 2014

Mobile Advertising: How to Lay the Right Foundation for Stronger Marketing Results

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Research shows that most consumers (91 percent) keep their mobile device within three feet of them 24X7 – and nearly one-third use mobile as their primary means of going online. Companies today that aren’t immersing themselves in mobile marketing are not only missing out on a huge opportunity to drive more awareness and revenue, they…

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