May 15th, 2013

News About Facebook’s New Home App: Is it a Failure?

Facebook Home App

The news is that Facebook’s “Home” app isn’t catching on the way Facebook would have liked. That said, it’s important to note that  for every well-known app like Foursquare, Yelp, Instagram and Vine, there are 50,000 apps that didn’t make it. So if Home falls flat, it’s in good company. Here’s what happened with Facebook Home….

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May 13th, 2013

The 13 Best Mobile Applications to Help Manage Your Small Business

MobileApps

One of the challenges of running a small business is that you have to wear a lot of different hats. In addition to being CEO, you also have to be CMO, CFO and CTO. And those are just the glamor jobs, because in addition to your C-Level work, you’re also the receptionist, human resources director…

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May 12th, 2013

Want to Get Started in Mobile? Learn How From These Top 5 Campaigns.

Mobile Marketing

Are you trying to figure out how to use mobile marketing to grow your sales and revenues? Here are five mobile ad campaigns you can use for inspiration. 1. Heineken Hits the Back of the Net with Dual Screen Game In 2011, UEFA Champion’s League sponsor Heineken introduced an innovative ‘dual screen’ app that let fans…

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May 9th, 2013

Mobile Marketing 101: A Step-by-Step Guide for Beginners

Mobile Marketing 101

Not long ago, we uploaded a video to the 60 Second Marketer channel on YouTube called Your Survival Guide for Getting Started in Mobile Marketing. It’s a short, 6-minute video that provides some good tips and information on how to get started in mobile marketing. Included in the video are some facts and figures about…

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May 7th, 2013

How Social Media is Changing Because of Smartphones

Social Mobile

Did you know that there are more than 100 million active users currently accessing Facebook through their mobile devices? Or that people who use Facebook on their mobile devices are more than twice as active on Facebook than non-mobile users? How about this — there are more than 200 mobile operators in 60 countries working…

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The 60 Second Marketer is an online community that provided tools, tips and tutorials for marketers around the globe. It was founded by Jamie Turner, co-author of "How to Make Money with Social Media" and "Go Mobile." For more information about the 60 Second Marketer and Jamie Turner, visit the "contact" link at the top of this page.

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