April 16th, 2014

How to Use Consumer Psychology to Grow Your Sales and Revenues

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Timing is everything. The more personalized an ad experience is, the better. The privilege to recommend is based on trust. Emotional connections are always stronger than superficial ones. Chances are, if you’ve been in the marketing world for any amount of time, you know all of these principles and more. You probably employ them, or…

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April 15th, 2014

Here’s the Only Tool You Need to Map Out Your Next Mobile Marketing Campaign

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Mobile is inevitable; that much is clear. Due to trends like the prevalence of smartphones and the rise of second-screen viewing, it’s foolish to ignore the impact that mobile marketing can have on your overall marketing success. Even content that isn’t intended for mobile is rendered so as people access it via their mobile devices….

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April 15th, 2014

31 Clever Marketing Tips to Generate More Leads

  Need more leads? Of course you do! A well-optimized landing page is one of the most effective methods of generating authentic leads for your business. It drives traffic to your website, develops familiarity with your visitors and can gain you warm leads. But what marketing campaigns increase traffic to your page and drive conversions?…

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April 14th, 2014

Do These 3 Things to Boost E-Commerce Sales Via Pinterest

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It’s no secret that Pinterest users like to shop online. This infographic we posted a while back shows that the average Pinterest shopper spends about $140-180 per transaction, and often on items they have found and pinned on Pinterest. That’s a lot of revenue to tap into if you can figure out how to catch…

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April 9th, 2014

These Social Media Pros Are Batting 1000. Find Out How They Do It.

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Social media is such a diverse industry, and the pools of people who populate it are equally varied. Have you ever wondered what exactly makes a social media expert? Is it someone who has a marketing degree and has always worked in advertising at a big B2C company? Or is it maybe a tad different?…

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