November 26th, 2014

The Best Business Advice I Ever Got

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I don’t know about you, but I’m always looking for tips and techniques to grow my business. In order to stay up-to-date on new tips and techniques, I read a lot of books from authors like Steven Covey and Tony Robbins (yes, Tony Robbins, who gets pegged as a motivational guy, but who is actually…

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November 25th, 2014

How to Differentiate Your Brand by Accepting Mobile Payments

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A study conducted by BIA Kelsey revealed that 40 percent of small businesses relied on mobile payments to facilitate customer transactions in 2013, and that an additional 16 percent planned to incorporate it into their operations this year. Though accepting payments without investing in pricey point of sale equipment is a clear benefit to business…

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November 24th, 2014

How to Reduce the Time You Spend Managing Your Social Media

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When we talk about the social media revolution, having exposure in popular social sites like Facebook, Twitter and Linkedin has become an absolute necessity. There can be no better proof than 1.3 billion monthly active users on Facebook and 284 million active users on twitter (according to statista.com). Lacking profiles on the popular social media…

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November 20th, 2014

How to Differentiate Your Brand from Your Competitors

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We spend most of our time on the 60 Second Marketer talking about digital marketing. Whether is a post about 50 Indispensable Facts About Social Media or 50 Insanely Easy Ways to Get Started With Mobile Marketing, we’ve got you covered. But every so often we like to zig instead of zag. After all, if…

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November 17th, 2014

How to Improve Your Marketing ROI by Targeting the Secondary Shopper

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Did you know that 29% of women worry that their husbands will get something wrong when shopping? That’s just one of the findings from a consumer behavior study shared with us┬áby our friends at 22squared. The research, conducted with over 500 shoppers in the U.S., also found that while 72% of those surveyed said they…

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