Did you know that word-of-mouth marketing may be your most effective method of communicating your message?
It’s true. In fact, Nielsen reports that 84% of consumers say they either completely or somewhat trust recommendations from family and friends about products – making these word-of-mouth recommendations the source ranked highest for trustworthiness.
Word-of-mouth marketing was the topic I discussed recently with Ted Wright, the Founder of Fizz and the author of a book by the same name.
In a wide-ranging interview, Ted discusses his journey into the fascinating world of word-of-mouth marketing. Interested in hearing how you can leverage word-of-mouth for your business? Then check out the interview below from a recent episode of The Jamie Turner Show.