by AskJamieTurner | May 21, 2015 | Branding
A while back, I had a small business that was a marketing consultancy. And when I say it was a small business, I mean it was a small business — just me, my Epson printer, and my Mac in the back room of our house. (Side note: When I first started the business and...
by AskJamieTurner | Feb 24, 2015 | Branding
Emotion is the latest currency in the war for customers and loyalty. More and more brands are pulling at heartstrings and focusing on emotion to win more customers. Of course, keeping, not just winning, a customer is actually the hard part – but even that goes back to...
by AskJamieTurner | Feb 1, 2015 | Branding
Is the NFL doing everything it can to rebuild its image with women? That’s the question I was asked on CNN on Saturday in an interview with Christi Paul. Despite some of the attempts the NFL has made to mend its image among its female audience, there’s...
by AskJamieTurner | Nov 20, 2014 | Branding
We spend most of our time on the 60 Second Marketer talking about digital marketing. Whether is a post about 50 Indispensable Facts About Social Media or 50 Insanely Easy Ways to Get Started With Mobile Marketing, we’ve got you covered. But every so often we...
by AskJamieTurner | Aug 12, 2010 | Advertising, Branding
Not too long ago, a friend of mine named Ken Robbins who runs Response Mine Interactive told me there are only three things people are interested in paying money for — Love, Weight Loss and Getting Rich. He was simplifying things a bit. After all, Ken’s...
