by AskJamieTurner | Mar 1, 2016 | Content Marketing
Developing useful and effective sales content is still an uphill battle for most marketing teams. There’s immense pressure to provide compelling materials for the sales team to present to customers, but too often, marketers are working with blinders on. Research from...
by AskJamieTurner | Oct 25, 2015 | Content Marketing
Does content marketing work? I’ve been asking myself that question for quite some time and I bet you have, too. It’s a valid question that deserves a well-researched answer. The problem is that there’s a lot of hype about content marketing. As a...
by AskJamieTurner | Oct 25, 2015 | Content Marketing
Does content marketing work? I’ve been asking myself that question for quite some time and I bet you have, too. It’s a valid question that deserves a well-researched answer. The problem is that there’s a lot of hype about content marketing. As a...
by AskJamieTurner | Jun 1, 2015 | Content Marketing, Email marketing, Social Media
On Friday, I had the opportunity to speak at a SkinMedica conference in New York City. The intent was to teach and train their customers how to use social media, email marketing, and content marketing to grow their sales and revenues. We discussed a lot of topics,...
by AskJamieTurner | May 20, 2015 | Content Marketing, Public Relations, Social Media
It’s a well-known fact: Content is key in accelerating your brand online. So, we’re sharing this infographic by Onboardly, which provides an easy-to-follow guide to demand marketing and integrating your content, PR and social media teams – and knowing exactly...
by AskJamieTurner | May 7, 2015 | Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action — Content Marketing Institute...
