What Ad Blockers are Telling Marketers

What Ad Blockers are Telling Marketers

Ad blockers have long been a cause for concern among marketers. But in recent years, the issue has been heightened, with almost a third of internet users expected to use ad-blocking software in 2017. As pointed out by MarTech Today, that represents a 24 percent...
7 Awesome Examples of Highly Effective Ads

7 Awesome Examples of Highly Effective Ads

The best way to stand out from the crowd is to do something different, something that makes people sit up and take notice. To that end, today we’re going to look at some examples of advertising techniques that are a bit more creative than most. Perhaps one of them...
The Best (and Worst) Super Bowl Spots of 2016

The Best (and Worst) Super Bowl Spots of 2016

It’s that time of year again, when we all huddle around the water cooler to talk about the best (and worst) Super Bowl commercials of 2016. Last year, we had some amazing commercials, including this one that was previewed during my interview on CNN. This year,...