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Tools Tips and Techniques From

The 60 Second Marketer

Mixology For Marketers: How to Have Fun at Work and at Home

Marketers have long been known for consumption of alcohol, and that perception has been reinforced in recent years by Mad Men and other popular media.  We asked ourselves what it'd be like if the people in marketing world chose their drinks based on their role.  Here is the totally unscientific results of our musings.Continue Reading..

Customers are the Driving Force Behind Revenue Risk

Customer loyalty is the name of the game in 2017, but it's more fragile, now than ever before, and needs to be well cared for. These days, customers are overloaded with options, and while they prefer to stay with a brand they know, it is the norm for them to abandon a vendor, completely, following just one negative experience, such as poor mobile usability, a technical error when filling out a form, or difficulty navigating the website.

Continue Reading..

5 Unique Ways Start-Ups are Using Social Media

Social media changed the world. Not only has it spawned the most titanic network known to man, but it has changed the way we process information, communicate, interact, and so forth.The vastness of its influence has been both progressive and detrimental. However, it has proven itself to be an incredibly powerful marketing tool for startups. Not only just reach, but access.Continue Reading..

What Marketers Should Know About Psychology Behind Landing Images

Monday, 8 am. John Smith wakes up with a buzz bug: "I need a new smartphone!" He goes online, searches, compares brands and features, and... chooses the smartphone he preferred less!

What Was That?

Emotional outburst happened, signaling John's subconscious to choose faster.

Studies prove that it's nothing but emotions that determine purchase decisions within seconds. As a marketer, you might want to understand how to appeal to them and, therefore, affect consumers decision-making.

How? Continue Reading..


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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.