Research indicates that only 20% of CEOs feel as though their top marketers have a firm grasp of social media and mobile marketing ROI. The truth is, many marketers simply don't know how to measure their campaigns.
An In-Depth Guide on How to Calculate Social Media ROI
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60 Second Communications develops social, mobile and traditional marketing campaigns for small, medium, and large organizations around the globe.
Jamie Turner is the CEO and Founder of the 60 Second Marketer and 60 Second Communications.
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Jamie is a leading authority on marketing and has helped organizations such as AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company grow their revenues with outside-the-box marketing techniques.
He has been profiled in the world's best-selling marketing textbook and is a regular guest on CNN and HLN on the subject of social, mobile and traditional marketing.
He is also an in-demand marketing speaker at events, trade shows and corporations around the globe.