Who is a “maverick” really? The Cambridge Dictionary defines a maverick as “a person who thinks and acts in an independent way, often behaving differently from the expected or usual way."
Most of us are too used to thinking we are not mavericks. We believe there is a class of person, very different from us, who “thinks very differently." But if you really think hard about it, everybody is a closet maverick.
It stands to reason that if you truly want to be differentiated in your personal brand and in your content marketing, you have to find your own distinctive self and give it expression. But how do you find your maverick-ness? And, what should you be careful of as you try to flex your maverick muscles in your content marketing? Here are three key pointers to get you started.
Wherever you are in your ecommerce venture, whether you’ve just set up your first online store or you already run a digital empire, how to better market your site and your products is probably never far from your mind.
What is your current marketing strategy, and how has it been working for you so far? One thing is for sure: you can’t afford to be complacent. The nature of marketing is always changing – and you need to stay abreast of trends to remain relevant.
Following our post on 3 Little Known Online Marketing Secrets to Help Grow Your Business in 2017, we’d like to share with you 8 examples of ecommerce brands who are getting their marketing right – and how you can do the same.