Join Jamie Turner and other experts as they share new marketing techniques from around the globe.
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The 60 Second Marketer answers these and other questions 24 hours a day, 365 days a year.
Tools, Tips and Techniques FromThe 60 Second Marketer
I'm working with Dr. Reshma Shah and Dr. Varsha Jain on concept that explains how brands are connecting with prospects in the post-advertising era. Here's a chart that sums up what the problem is. As you can see, most segments of the population are abandoning...read more
The chances are good that some of your competitors are ruthless business owners; they’d do everything they can to keep you from ripping their customers away from them like a schoolyard bully. And when I say “everything,” I meant just that -- everything. Part of their...read more
Chances are you got into business knowing what you wanted to sell. But did you stop to consider why you're selling it? Countless times, the why gets left in the dust and the focus behind content marketing becomes what you sell or how you sell it. The truth is, your...read more
As a business owner, you want to separate yourself from the pack. While you might think this means having some sort of crazy, far-out idea for your company or having a dozen specialties that no one else does, you can actually stand out in much more subtle ways. By...read more
In today’s ecosystem of 28.8 million small businesses just in the United States, you need to have a solid branding strategy in order to succeed. To stand out from the sea of similar companies, you have to choose a unique name, establish a visual framework for your...read more
You probably know that content marketing is crucial to businesses of every kind these days, from taxi services to McDonald’s. But what exactly is it and how is it best carried out? The basic definition you’ll find with a quick online search tells you that content...read more
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Jamie is the author of several books, has been profiled in one of the world’s best selling marketing textbooks and can be seen regularly on CNN, HLN and other outlets.
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The 60 Second Marketer is an online magazine read by hundreds of thousands of people around the globe. Some guest posts are written by our sponsors. Other posts are written by Jamie Turner and industry experts from around the globe. 100% of our posts have been reviewed, edited and approved by the 60 Second Marketer editorial staff. Guest contributors include Andrea Vahl, Dr. Reshma Shah, Dave Kerpin, Erik Qualman and dozens of other leading experts.
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