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The 60 Second Marketer

Tips For Putting Your Internet Marketing Strategy To Work For You

Today, it is nearly impossible to run a successful business, unless that business has an online presence. Simultaneously, today’s biggest corporations have managed to inflate their profits by marketing online. Nevertheless, Internet marketing is a complex subject that closely resembles a jigsaw puzzle.There's a lot of information regarding the subject, but some sources are not reliable. How can you know for certain that your marketing plan is going to be successful? With this comprehensive guide, you will learn how to put your Internet marketing plan to work for you.Continue Reading..

What You Need to Know About Programmatic and Other Digital Ad Platforms

For those of us that have been in Internet Advertising since the late 90’s or early 2000’s, we are all familiar with an Insertion Order (IO) or Purchase Order (PO). For those that don’t know, the IO was the contract establishing the advertising campaign quota between the advertiser or their agency and the publisher’s site or network.

Every salesperson’s daily goal was to bring in the IO. When that signed IO came in, bells were ringing, offices were cheering, high-fives and parties would ensue.

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How Time Tracking Can Bring More Out of Your Social Media Campaign

According to Harvard Business Review, untracked work hours are costing the US economy nearly 7.4 billion USD per day. Moreover, according to the American Payroll Association companies can save up to 2% of gross payroll costs every year by using time tracking.

The concept of time tracking is based on the very basic principle of keeping track of the amount of time your workforce spends on tasks. This basic principle has been converted into a complex technique that entails enlisting the major milestones to be achieved, identifying the people who are to achieve them, monitoring the time spent on each milestone and then using this information to attain information that is critical for businesses.

The information that is extracted from time tracking also forms the basis of employee remuneration and generation of invoices for vendors and customers. Moreover, this information is used to monitor project progress and the efficiency of the workforce. It also enables the identification of leakages both of time as well as money.

A case study by Smith & Howard Certified Public Accountants and Advisors clearly indicates the astonishing levels of productivity that can be achieved by using time tracking.

Though time tracking can be done manually using spreadsheets; there are several innovative time tracking applications in the market that allow for error and hassle-free time tracking, record maintenance, invoicing, employee remuneration as well as provision of business intelligence reports in the form of project progress, areas of improvement, money leakage, e-cost estimates for prospective customers and much more.

Ms. Adriana Saldana, Vice President, Fisher Vista, LLC. used time tracking to improve her company’s productivity and observed a staggering 85% increase in overall productivity. The most widely used time tracking applications include Minterapp, Harvest and Zoho.


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Emotions as the Most Powerful Content Marketing Tool

You have a content calendar. You collect tons of information about your target audience. You do everything in your power to produce content that meets their needs and helps them solve problems. Are you forgetting something? Emotions. That’s what marketing is all about – appealing to people’s emotions.

If you’re targeting businesses instead of individuals, the principle is the same: your marketing campaign is still targeting the people behind those businesses. When you make them feel something, they are more likely to engage with your content and consider your services.

Continue Reading..

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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.


Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.


Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.


Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

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Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

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Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

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Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.