• Tools, Tips And Tutorials

  • For Marketers

  • Around The Globe

About Us

Come on in. We’re glad you’re here.

The 60 Second Marketer is website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as our podcast called The Jamie Turner Show. But we’re also known because our parent company, 60 Second Communications, develops campaigns for large, medium and small brands around the globe.

Here’s a breakdown of the kind of work our parent company, 60 Second Communications, has developed for the likes of Holiday Inn, The Coca-Cola Company, Act-On Software, MaidBrigade and others.

30%

Mobile Marketing

We've developed mobile campaigns for Holiday Inn, Ashton Woods and other well-known brands using patented technology that leverages advanced targeting, tracking, and engagement techniques to grow sales and revenues.

45%

Digital Marketing

60 Second Communications also develops social media, paid search, content marketing and online display campaigns. If you're looking for digital marketing that generates results, you've come to the right place.

25%

Traditional Marketing

Members of our team have also developed traditional marketing campaigns for clients like Coca-Cola, AT&T, Cartoon Network, and CNN. We're known for having Fortune 500 experience without Fortune 500 bureaucracy.

60 Second Marketer is Brought to you by 60 Second Communications

Our Services

The 60 Second Marketer is brought to you by 60 Second Communications, a marketing communications agency that works with clients who want more “R” in their marketing ROI.

Here are some of the services we provide for clients of all shapes and sizes.

Mobile Campaigns

Need a mobile-responsive website? No problem. How about an SMS campaign? Easy. What about a mobile display ad campaign that hyper-targets your prospects then tracks whether they bought your product or service? Yup, we can do that.

Content Marketing

If you're looking for a way to attract eyeballs to your website, content marketing is the way to go. Whether you need eBooks, blog posts, helper videos, or email campaigns, we can help you develop a program that drives leads to your business.

Social Media

Research indicates that 73% of social media campaigns aren't measured on an ROI basis. Whether you want to track ROI, do a better job managing your campaign, or measure your brand sentiment with your prospects and customers, we can take care of it.

Print, TV, Radio

Oh, sure, digital marketing gets all the attention these days, but traditional tools like print, outdoor, TV, and radio are often under-leveraged channels that can still make a big impact. Just because your competitors are overlooking these tools doesn't mean you should, too.

 

Resources

If you’re looking for new tools and resources to help you grow your sales and revenues, you’ve come to the right place. Jamie Turner, our founder, is a regular guest on CNN and HLN on the topics of marketing and has written several books on the subject. Just click the images below to find out more.
Image of books by Jamie Turner

Speaking

Are you interested in hiring Jamie Turner to speak at your next event? He speaks professionally at events, trade shows, and corporations around the globe on the topics of mobile marketing, social media, branding, and traditional marketing. Interested in finding out more? Send him an email, or watch the video below with snippets of his latest appearances.

Podcast

Want to learn more about how the world’s most successful people run their lives? Then tune in to The Jamie Turner Show, winner of Apple’s New and Noteworthy recognition on iTunes.

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Our Blog

How to Use Social Media to Create a Personal Brand with Dr. Wendy Walsh

Not long ago, I had the opportunity to sit down with Dr. Wendy Walsh, America’s Relationship Expert, to find out how she went from single mother to multi-media superstar using social media.

Dr.WendyWalsh

Dr. Walsh has shared her expertise on CNN, Fox News, the Today Show, and a variety of other well-known media channels where she provides insights on what happens in the brain when two people fall in love, fall out of love, or simply follow their primal instincts.

What many people don’t know about Dr. Walsh is that at one point she was a single mother trying to raise two children while studying to get her Ph.D. After completing her dissertation, she was faced with an even greater task — how to earn a living.

Fortunately for Dr. Walsh, Social Media Was Just Coming Online.

Spotting a big opportunity with a new tool called Social Media, Dr. Walsh jumped into the fray and leveraged it to build a personal brand for herself.

If you’d like to find out how she went about it, listen to the episode below. But before you do, we want to give a big shout-out to our co-host on the show, Ludwina Dautovic.

Insider Tips from Ludwina. Ludwina is an award-winning podcaster herself (check out her Switched On podcast here). She has graciously agreed to co-host a segment on our show. If you’re interested in quick tips on how to grow your business using new and traditional technologies, you won’t want to miss Ludwina’s segment which she shares with us from Melbourne, Australia.

The bottom line: If you’re interested in learning new tips from Ludwina as well as hearing the fascinating story of Dr. Wendy Walsh, tune in to today’s episode below.

 

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Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, an Atlanta-based advertising agency and digital marketing firm that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe. You can listen to The Jamie Turner Show podcast by visiting iTunes or Stitcher.

 

 

Facebook Tips and Techniques from Dummies Author Andrea Vahl

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Not long ago, I asked Facebook marketing expert Andrea Vahl to re-write a blog post for us called The Truth About Facebook Ads: Do They Actually Work?

The original post, which I wrote about 2 years ago, referenced Forrester research that highlighted the fact that marketing directors at large corporations rank Facebook at the bottom of their list of viable tools for marketing.

But a lot has changed since then.

Today, Facebook has upped its game and has enhanced its targeting capabilities so that it actually can be a viable tool, if you know what you’re doing.

That’s Where Andrea Vahl Came In

Our team knows a good bit about Facebook and how to leverage it for business, but whenever I have a question about Facebook the first person I ask is Andrea Vahl or her business partner Phyllis Khare. And when it came time to re-write our post about Facebook with new and updated information, I asked Andrea to take a stab at it since she know it inside and out.

So, when it was time to do an interview about Facebook for my new podcast, who was the first person I turned to? Andrea Vahl, of course. After all, she’s the co-author of Facebook Marketing All-in-One for Dummies and the co-founder of the Social Media Manager School.

If you’re interested in a fun, engaging, expansive interview with Andrea check out the interview below. We cover everything from her background as an improv commediane to her experiences writing her book and creating her courses.

While you’re at it, you might consider subscribing to the podcast on iTunes or on Stitcher. We only just launched the podcast, but have already received Apple’s “New and Noteworthy” designation on iTunes.

Enjoy the interview with Andrea!

Click here to listen to the interview from your desktop:

Click below to listen to the interview on iTunes or Stitcher:

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Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, an Atlanta-based advertising agency and digital marketing firm that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe. You can listen to The Jamie Turner Show podcast by visiting iTunes or Stitcher.

 

Ian Cleary, founder of Razor Social, Shares the Secrets to his Success

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Ian Cleary is currently one of the most influential social media bloggers on the planet. He is the founder of Razor Social, a highly influential blog on social media tools, which has been voted “Best Social Media Blog” by Social Media Examiner. Ian’s been named a “Top 10 Twitter Maverick” by the Huffington Post, and been featured in The New York Times and Venture Beat.

In the past few years, Ian carved a niche for himself in the crowded and highly competitive world of blogging. He’s also executed everything he does absolutely flawlessly. While there is a certain ease with which Ian executes all his undertakings, his success is a result of lots of hard work guided by some solid strategic thinking.

In today’s podcast Ian shares the specific strategies and tactics that he employed to build and grow his blog and to establish himself as a social media expert. 

Here’s some of what Ian shared with us about getting started with Razor Social:

  1. Competitive Analysis: Before he even wrote his first post, Ian analyzed the marketplace to identify where he’d make the maximum impact.
  2. Strategic Positioning: The fact that he was very global in his outlook (Ian is based in Ireland) helped him think clearly about his competitors and how to position himself.
  3. Influencer Outreach: Speaking of competitors, Ian identified the top 100 influencers on social media, went through all of their sites, and used the content they were focusing on as a starting point to create his own.

We also got to learn what Ian feels were some mistakes he made with this blog, and also the interesting ways in which he monetizes it.

Since we were speaking with a social media expert, we just had to find out what some of his favorite social media tips and tools were. Ian stressed the importance of going beyond merely having a presence on social media and actually measuring what works and doesn’t work for your goals. Also, in-built analytics on social media platforms are a great way to accomplish this. He also went over some great tools for Facebook and SEM like Fan Page Karma and Buzz Sumo.

What did we learn from Ian’s carefully thought out and executed plan to business success? Here are some key takeaways:

  • Seize Opportunities: When opportunity strikes, recognize its importance and seize it. You don’t get anywhere by just sitting on the sidelines.
  • Build Relationships: The best way to build a relationship is to begin by offering a helping hand. More times than not, people will reciprocate.
  • Learn from Competitors: Through research, networking and collaboration, there is much that you can learn from your competitors. This knowledge can be applied to grow your business.

You can listen to the entire interview from your desktop here:

 

Or click below to listen via the iTunes or Stitcher app:

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