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Tools Tips and Techniques From

The 60 Second Marketer

6 Business Growth Strategies for Small Businesses

No matter the size of the business, growing your company and its success is a top priority. Merely writing a list of goals and dreams won’t make the cut. As a company, you need a growth strategy in place to secure constant innovation, practical steps, and requirements to meet in order to take your business to the next level.Continue Reading..

Creative Snapchat Marketing: How to Set and Achieve Your Goals

You’re probably already aware of Snapchat—and that’s great.

In just a few years, this social media platform has grown—and grown and grown. Current users gobble up about 10 billion—yes billion—daily video views, and upload about 9,000 Snaps each and every second of every day. But whether you’re aware of Snapchat and whether you’re taking advantage of Snapchat for your business are two different things.

Continue Reading..

Two Lessons Your Business Can Learn from Performance Marketing

As Seth Godin, entrepreneur, marketer, author, and inductee into the Direct Marketing Hall of Fame writes, in business development relationships, “both sides are buying, both sides are selling. So talented business development people never act like jaded buyers, arms folded, demanding this and that. Instead, from the start, they seek out partners.”

What Godin writes is astute. Business development is all about forming partnerships – unique partnerships that have often never been done before. Where this model falls short is in its ability to scale. This is precisely where the performance marketing model can teach the business development model a thing or two.

Continue Reading..

How to Attract Leads that Stick: 4 Effective Lead Generation Ideas

Every digital marketing endeavor aims for lead generation. You simply cannot grow a business online without it. But it takes a certain amount of finesse to get it right and maximize your returns.

A marketer’s ultimate goal is to generate high-quality leads that convert. That means you must attract people to your website and convince them to give up personal information—all with the hope that they truly need your solution and will become customers.

This is not easy.

Fortunately, there are proven ways to boost your chances of generating quality leads that will stick around. If you’re struggling to create an effective lead generation strategy, look no further. Here are four tips for generating more (and better) leads to improve your conversion rates:Continue Reading..


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60 Second Marketer is Brought to you by SIXTY (Marketing Consulting)

About Us

We’re glad you’re here.

The 60 Second Marketer is a website that provides tools, tips and tutorials written by and for marketers around the globe. We’re best-known for our Award-Winning Blog as well as some of the books written by our founder, Jamie Turner. But we’re also known because our parent company, SIXTY, shows clients how to solve their marketing problems.

SIXTY is not an ad agency. Instead, it’s a SWAT team of PhDs, MBAs and marketing experts who show clients how to improve the impact of their marketing campaigns or reduce the cost of their marketing campaigns.

Here are some of the results we’ve had in the past.

278%

Increase in Revenues

Our marketing optimization techniques helped Isha Foundation increase monthly revenues 278% in just 6 months.

500%

Increase in Leads

By optimizing the Hotspot Revenue marketing campaign, we increased their number of leads by 500% in just 4 months.

253%

Increased Fan Base

Our social media optimization program increased the fan base for Maid Brigade 253% in just 8 months.

Our Services

Here are some of the services we provide for clients of all shapes and sizes.

Marketing Optimization

Want to improve the effectiveness of your marketing and sales budgets by 5% or more? We do it all the time. Just give us a call at 678-313-3472 and we'll share how we do it.

Lead Generation

Do you need more leads? Our lead generation programs typically pay for themselves many times over. Feel free to check out some of the results on the SIXTY website.

Impact Analysis

Are you getting everything you should be from your marketing? We've helped companies both here and abroad examine the impact of their campaigns.

Strategy to Execution

Do you need a fresh set of eyes to look at everything from your strategy to your execution? Our team has done that for Coca-Cola, AT&T, CNN and others.