As we are all aware, Snapchat has stepped into the fold to compete with the likes of other social media giants, including Instagram. Instagram, which was bought by Facebook, also made an offer to Evan Spiegel to buy out Snapchat for $3 Billion. However, Evan turned down the offer, clearly stating his intentions to provide competition.
Customer loyalty is the name of the game in 2017, but it's more fragile, now than ever before, and needs to be well cared for. These days, customers are overloaded with options, and while they prefer to stay with a brand they know, it is the norm for them to abandon a vendor, completely, following just one negative experience, such as poor mobile usability, a technical error when filling out a form, or difficulty navigating the website.