Instagram, currently has outpaced all other social media networks and is sprinting its way to the top. According to Scott Galloway, a clinical marketing professor at NYU Stern, Instagram can have up to 50x engagement rate of Facebook and a 20x engagement rate of Twitter. By 2017, 51.8% social media users will be using Instagram making it cross the 50% mark for the first time. With all major brands worldwide now turning towards Instagram for product exposure and conversion, here are 6 ways to boost your sales and presence on Instagram.
It can be difficult for a small business to succeed in today's commercial landscape. Between new enterprises popping up seemingly overnight and others closing their doors for good, profitability isn't guaranteed. Despite the odds, it is possible to carve out your own existence and compete in a world that is dominated by big business — it just requires a lot of work. Here are nine ways to make your small business competitive.
Fact: people don’t like online forms (gasp!). And it’s not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer getting what he or she really wants—like a piece of content or access to software.
This is not great news for marketers, who are tasked with converting website visitors into customers through lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.