You’re probably already aware of Snapchat—and that’s great.
In just a few years, this social media platform has grown—and grown and grown. Current users gobble up about 10 billion—yes billion—daily video views, and upload about 9,000 Snaps each and every second of every day. But whether you’re aware of Snapchat and whether you’re taking advantage of Snapchat for your business are two different things.Continue Reading..
As Seth Godin, entrepreneur, marketer, author, and inductee into the Direct Marketing Hall of Fame writes, in business development relationships, “both sides are buying, both sides are selling. So talented business development people never act like jaded buyers, arms folded, demanding this and that. Instead, from the start, they seek out partners.”
What Godin writes is astute. Business development is all about forming partnerships – unique partnerships that have often never been done before. Where this model falls short is in its ability to scale. This is precisely where the performance marketing model can teach the business development model a thing or two.
Every digital marketing endeavor aims for lead generation. You simply cannot grow a business online without it. But it takes a certain amount of finesse to get it right and maximize your returns.
A marketer’s ultimate goal is to generate high-quality leads that convert. That means you must attract people to your website and convince them to give up personal information—all with the hope that they truly need your solution and will become customers.
This is not easy.
Fortunately, there are proven ways to boost your chances of generating quality leads that will stick around. If you’re struggling to create an effective lead generation strategy, look no further. Here are four tips for generating more (and better) leads to improve your conversion rates:Continue Reading..