What Are the Best Days of the Week to Send Email Campaigns?
Last week, we asked our loyal readers to tell us which day they’d like our eNewsletter delivered. So far, 67% have said Friday works best for them.
That survey (which is still live on our home page, by the way), prompted us to revisit an article on the 60 Second Marketer entitled What Are the Best Days of the Week to Send Email Campaigns?
In case you haven’t had a chance to read the article, here it is posted on our blog in its entirety:
One of the most commonly asked questions about email marketing is, “What are the best days to send out emails?” But studies designed to answer this question have proven inconclusive. No two email campaigns are the same. As such, what might work for one test audience will not necessarily apply equally for another, due to different campaign objectives or target audiences.
With that in mind, we took a look at each day of the week and analyzed the positives and negatives that might help you determine which days will work best for your needs.
Monday
Positive: Office work has not filled inboxes yet
Negative: Consumers are in “work mode” and won’t be focused on non-work tasks
Best Practice: Send emails late Monday morning, after consumers have cleaned the weekend spam from their inboxes
Tuesday
Positive: People have organized their week, and can find personal time for emails
Negative: Emails poised for a weekend response may be too early
Best Practice: Use Tuesday for emails that request action during the workweek
Wednesday/Thursday
Positive: Consumers are planning their weekends and gearing up for personal time
Negative: Time during the workweek is running short, and requested action may be pushed back to the following week, or even forgotten about
Best Practice: Focus leisure and weekend notifications during these key weekend planning days
Friday
Positive: Studies indicate fewer total emails sent compared to the rest of the week, increasing visibility among the myriad of other messages
Negative: Consumers hurry to leave the office early, and may not take time to view non-work related emails
Best Practice: Send emails early in the day to give consumers more time to take action. An unopened email from Friday will sort to the bottom of an inbox on Monday, and is often discarded
Weekends
Positive: People check emails on weekends, too, so weekends may have untapped potential
Negative: A weekend email may seem overly-intrusive to some people
Best Practice: If possible, try to avoid Sundays and focus on Saturdays, which may have a better response rate
The most important point to keep in mind for an email campaign is a proper and thorough evaluation of a test group. By making a practice of consistently testing your email campaigns, you’ll be sure to get the most bang for your marketing buck.
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Could you recommend any specific resources, books, or other blogs on this specific marketing topic?
Hi, John. Lyris has an absolutely fabulous white paper on this topic. Visit their website (or the EmailLabs website) and do a search for “Guru’s Guide to Email Marketing Success.”
Good luck!
Great informaiton! 67% of the people who responded stated Friday was the best day to receive an e-mail newsletter… How many people responded?
Hi, Web Design Chicago —
Re: 67% said Friday was the best day for the eNewsletter
Our poll was answered by fewer than 100 respondents, so the information was directional, not definitive.
To clarify, the respondents to our survey were answering a question about receiving the 60 Second Marketer eNewsletter, not eNewsletters in general. So, the 67% figure is for 60 Second Marketer eNewsletter readers, not eNewsletter readers in general.
Speaking of which, you can sign up for our eNewsletter on any page of our website. Just look for the “Sign up for the eNewsletter” link on virtually every page of the site. (It’s at the very top of the home page, too. http://www.60SecondMarketer.com)
Thanks!
Tuesday
Wednesday
Thursday
And then these time frames…
0900/1100
1400/1500
Monday’s are “blah” days for most people and a time when email spam is clogging their inboxes. Send on a Monday and you are apt to get deleted with the junk.
Friday’s are questionable. If you do send on Friday, do it before 1100. Once lunchtime hits, you’ve lost a good portion of your audience. Your email will most likely sit in their inbox until Monday morning and get deleted with the junk.
Great feedback, Kayla. Thanks for sharing!
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It is always refreshing to read your posts – thanks again and best regards
Thanks for your kind comments! Keep ‘em coming, folks!
! I had never thought the obviously simple ways the big G works. The truth of the affair is that even though Google indexes your page countless times, it takes a tonne of due effort on your part to get a website to become relevent to the spiders. This lends to my understanding of Google!
This is acceptable in terms of seo. Nada looks to rag towards it than this!This is exactly what was talked about ten years prior at the last internet about SEO some number of years ago in ‘95.
Last week I dropped by this site and as usual great content and ideas. Love the lay out and color scheme. Is it new? Well I really really like it. Email me the theme at joanbm3@gmail.com. I love the tips on this site, they are always to the point and just the information I was looking for. Its hard to find good content these days in the world of spam and garbage sites.
I find sending on a late night Sunday will usually give me a lot more traffic on Monday, more than if I send it any other time during the week.
Great advice, Sean. We’ll give that a try for our eNewsletter. Thanks for the thoughts. Best, Jamie
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