What Are the Best Days of the Week to Send Email Campaigns?

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Last week, we asked our loyal readers to tell us which day they’d like our free e-Newsletter delivered. So far, 67% have said Friday works best for them.

That survey prompted us to revisit an article on the 60 Second Marketer entitled What Are the Best Days of the Week to Send Email Campaigns?

In case you haven’t had a chance to read the article, here it is posted on our blog in its entirety:

One of the most commonly asked questions about email marketing is, “What are the best days to send out emails?” But studies designed to answer this question have proven inconclusive. No two email campaigns are the same. As such, what might work for one test audience will not necessarily apply equally for another, due to different campaign objectives or target audiences.

With that in mind, we took a look at each day of the week and analyzed the positives and negatives that might help you determine which days will work best for your needs.

Monday
Positive: Office work has not filled inboxes yet

Negative: Consumers are in work mode and won’t be focused on non-work tasks

Best Practice: Send emails late Monday morning, after consumers have cleaned the weekend spam from their inboxes

Tuesday
Positive: People have organized their week, and can find personal time for emails

Negative: Emails poised for a weekend response may be too early

Best Practice: Use Tuesday for emails that request action during the workweek

Wednesday/Thursday
Positive: Consumers are planning their weekends and gearing up for personal time

Negative: Time during the workweek is running short, and requested action may be pushed back to the following week, or even forgotten about

Best Practice: Focus leisure and weekend notifications during these key weekend planning days

Friday
Positive: Studies indicate fewer total emails sent compared to the rest of the week, increasing visibility among the myriad of other messages

Negative: Consumers hurry to leave the office early, and may not take time to view non-work related emails

Best Practice: Send emails early in the day to give consumers more time to take action. An unopened email from Friday will sort to the bottom of an inbox on Monday, and is often discarded

Weekends
Positive: People check emails on weekends, too, so weekends may have untapped potential

Negative: A weekend email may seem overly-intrusive to some people

Best Practice: If possible, try to avoid Sundays and focus on Saturdays, which may have a better response rate

The most important point to keep in mind for an email campaign is a proper and thorough evaluation of a test group. By making a practice of consistently testing your email campaigns, you’ll be sure to get the most bang for your marketing buck.

If you’re interested in more helpful tips like these, consider signing up for our free weekly eNewsletter. It’s delivered directly to your inbox.

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  • http://marketingconfidential.com/private John Taylor

    Could you recommend any specific resources, books, or other blogs on this specific marketing topic?

  • http://www.60SecondMarketer.com JamieTurner

    Hi, John. Lyris has an absolutely fabulous white paper on this topic. Visit their website (or the EmailLabs website) and do a search for “Guru’s Guide to Email Marketing Success.”

    Good luck!

  • http://r-rwebdesign.com Web design Chicago

    Great informaiton! 67% of the people who responded stated Friday was the best day to receive an e-mail newsletter… How many people responded?

  • http://www.60SecondMarketer.com JamieTurner

    Hi, Web Design Chicago —

    Re: 67% said Friday was the best day for the eNewsletter

    Our poll was answered by fewer than 100 respondents, so the information was directional, not definitive.

    To clarify, the respondents to our survey were answering a question about receiving the 60 Second Marketer eNewsletter, not eNewsletters in general. So, the 67% figure is for 60 Second Marketer eNewsletter readers, not eNewsletter readers in general.

    Speaking of which, you can sign up for our eNewsletter on any page of our website. Just look for the “Sign up for the eNewsletter” link on virtually every page of the site. (It’s at the very top of the home page, too. http://www.60SecondMarketer.com)

    Thanks!

  • http://www.searchenginepartner.com Kayla Smith

    Tuesday
    Wednesday
    Thursday
    And then these time frames…
    0900/1100
    1400/1500

    Monday’s are “blah” days for most people and a time when email spam is clogging their inboxes. Send on a Monday and you are apt to get deleted with the junk.

    Friday’s are questionable. If you do send on Friday, do it before 1100. Once lunchtime hits, you’ve lost a good portion of your audience. Your email will most likely sit in their inbox until Monday morning and get deleted with the junk.

  • http://www.60SecondMarketer.com Jamie Turner

    Great feedback, Kayla. Thanks for sharing!

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    It is always refreshing to read your posts – thanks again and best regards

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for your kind comments! Keep ‘em coming, folks!

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  • http://lepslair.com Sean

    I find sending on a late night Sunday will usually give me a lot more traffic on Monday, more than if I send it any other time during the week.

  • http://www.60SecondMarketer.com Jamie Turner

    Great advice, Sean. We’ll give that a try for our eNewsletter. Thanks for the thoughts. Best, Jamie

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  • http://www.thelondonremovals.com/ Anfeald

    Hmm, I prefer to start my email campaigns in Sunday… On this way my emails will be noticed by people when they back to their offices in Monday.

  • http://www.60SecondMarketer.com Jamie Turner

    Hi, Anfeald. That’s an interesting perspective. I’ve always felt that there’s a pile of emails on Monday that people have to get through so it makes it easy for people to hit the “delete” key.

    Anyone else have thoughts on this?

    Best,
    Jamie

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  • http://twitter.com/Entrepreneur_It Small Business Ideas

    This is a great article & really alot of common sense. As an Entrepreneur Coach, this questions comes up repeatedly. Nice to have some well-thought-out insights.

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  • Illuminatedimages1

    I agree that Friday is the best day to send emails.

  • http://www.60SecondMarketer.com Jamie Turner

    Friday certainly works best for our group. Interestingly, I’ve heard other marketing newsletters find Tuesdays work well.

    Go figure. That’s why testing is so important.

    Best,
    Jamie

  • http://wpnglobal.com Nancy Matthews

    Great article – thanks for the info.  Question:  Did you see any variance in responses from entrepreneurs as opposed to 9 to 5 ers?

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for your question about variance in responses from entrepreneurs vs. 9 to 5 ers, Nancy. Unfortunately, we weren’t able to segment at that level, but it’s a great question.

    In a few days, we’re going to have a blog post on the site that talks about email segmentation strategies. It won’t address your question specifically, but it should be something you’re interested in.

    Thanks for stopping by.

    – Jamie

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  • http://etienoetuk.com Etieno Etuk

    This is a very informative post. I’ve learned not to send emails on Sunday because most people wake up late on Sundays and usually have too many activities going on to have time to pay attention to emails. I’ve gathered from this post that instead of sending an email on Sunday, send it on Monday in the afternoon instead as this email will have a greater chance of being opened.

    Thanks for sharing!

  • http://www.60SecondMarketer.com Jamie Turner

    Thanks for your feedback about the best days of the week to send emails, Etieno. I appreciate it!

    Best,
    Jamie

  • Aam

    What is the length of a piece of rope? My opening rate is direct related to my heading. I have tried every day of the week, and every time I use a strong heading, I get a good opening rate. 

  • http://www.60SecondMarketer.com Jamie Turner

    Good point, Aam. This is definitely a “well…it depends” kind of issue. The best thing is to test your way to success since results vary by target audience and industry.

    Thanks for stopping by.

    – Jamie

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