Top 5 Mobile Marketing Myths

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On the first Thursday of every month, we conduct an online training seminar called the Social Mobile Roundtable.

In this Thursday’s Social Mobile Roundtable, Nicole Hall with Mobilize Worldwide did a terrific job of  outlining the Top 5 Mobile Marketing Myths.

Her research came from sources as wide-ranging as Forrester, Nielsen and InsightExpress. Here’s what she covered:

Myth #1: Everyone Has An iPhone

  • Only about 25% of the population owns any kind of smart phone
  • Blackberry, Android and iPHone are in a dead heat for market share
  • Android has grabbed 41% share of smartphone users who have purchased a phone in the past 6 months, compared with 27% for Apple and 19% for Blackberry

Myth #2: You Need an App for That …

  • With the rise of HTML5, the functionality and feel of mobile websites is nearing that of Apps
  • You will need an App is you want to take advantage of GPS, augmented reality and other features
  • But if you just want to provide consumers with a way to connect with you via mobile, a mobile website is fine for that. (Did we mention that Mobilize Worldwide builds mobile sites?)

Myth #3: Mobile is the Internet, Just Smaller

  • People use mobile differently from how they use the internet
  • They use mobile to find information quickly, compare prices and make decisions
  • People on PCs are more likely to surf social networking sites and play games
  • Search is twice as prevalent on mobile web than on a PC
  • 1/3 of all searches on mobile are local and 70% of searches lead to action within one month

Myth #4: Mobile is Only for Big Companies

  • 75% of all marketers are planning to add mobile to their marketing mix this year
  • 3 simple ways to get into mobile:
    • Get involved with location based services such as Foursquare, Gowalla and Facebook Places
    • Optimize your website for mobile
    • Make sure your company contact information is up-to-date and claim your business listing on Google

Myth #5: Mobile is Just for Teenagers

  • The average age of a person who sends text messages is 35
  • The number of baby boomers texting and shopping using their mobile phone to shop nearly doubled between 2007 and 2009
  • 35- to 44-year-olds are the most likely to have downloaded an App in the last 30 days

If you’re interested in staying up-to-date on the latest tools, tips and techniques in the world of social media and mobile media, then you won’t want to miss next month’s Social Mobile Roundtable. You can register by clicking, “Yes, I want to attend next month’s Roundtable!”

Posted by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie is also the co-author of How to Make Money with Social Media.

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