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25 Amazing Facts About Mobile Marketing That Shouldn’t be Missed

Not long ago, we uploaded a post to the 60 Second Marketer called 25 Essential Facts About Mobile Marketing That Everyone Should Know. The post proved so popular that we asked Cory Gaddis at Mobilize Worldwide to gather new facts.

Here are the new facts that Cory found. Some are really fun and incredible:

  1. Half of smartphone owners have scanned QR codes and 18 percent of them made a purchase after scanning. Consumer Pulse
  2. 30 million consumers watch television content via their mobile phones. Nielsen
  3. 40% of tablet owners said they looked up information related to a program they were watching on TV while watching, and 30% said they looked up information about a product after seeing it on TV. Nielsen
  4. 33% of US mobile customers prefer offers via text message to those via mobile Web (21%), apps (11%), and voice mail (8%). DMA UK
  5. Of smartphone owners that used them while shopping in a store, 73% used mobile Web instead of an app. Digby
  6. The average amount of time smartphone and tablet users spend with mobile applications reached 94 minutes in December 2011, more than the 72 minutes they spend on the Web. Flurry
  7. Time spent on mobile apps is largely dominated by games and social networking, at 49% and 30% respectively. Flurry
  8. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Gartner
  9. Nearly 60% of Web users say they expect a site to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single Web page to load before leaving the site. Compuware
  10. 95% of smartphone users looked up local information, and of those, 61% called and 59% visited the business. Google IPSOS
  11. Mobile sites are preferred for shopping: 81% of users prefer them to apps for researching product and price information, and 63% prefer them for purchasing a product. Adobe
  12. Of smartphone users asked why they would scan a QR code, 87% said to get a coupon, discount or deal. MGH
  13. 40% of smartphone users and 42% of tablet users report using their device while watching TV on a daily basis. Nielsen
  14. The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively). Nielsen
  15. 87% of app downloaders (those who have downloaded an app in the past 30 days) have used deal-of-the-day websites like Groupon or Living Social. Nielsen
  16. U.S. adults spend 10.1% of their total media consumption time with mobile, but only .9% of total ad spend is dedicated to mobile. Contrast with TV time spent vs. ad spend, at 42.5% and 42.2%, respectively. eMarketer
  17. The average mobile campaign has a positive impact on the five traditional brand metrics and significantly outpaces online, especially in ad awareness, with average exposed-control deltas of +19.9 for mobile vs. +4.2 for online. Dynamic Logic
  18. 16 % of smartphone users report that they’ve made a purchase as a result of a marketing message they received on their phone. Email was by far most effective, with 55% purchasing as a result of an email received on their mobile device. Simply Social Media
  19. More than half of those who purchased as a result of a marketing message on their smartphone did so on the device itself. Email Monday
  20. 1 in 10 American adults have texted a charitable donation from their phones. Of those that contributed to the January 2010 Haiti earthquake relief, 73% of these contributed on the same day they heard about the campaign, and 56% continued to contribute to other disaster reliefs using their mobile device. Pew Research
  21. In Q3 2011, teens increased their mobile data consumption by 256% over the prior year. Nielsen
  22. In June 2011, the number of U.S. wireless subscriber connections surpassed the U.S. population. CTIA
  23. Mobile Internet use ranks almost equally high for in-home (89%) and out-of-home (93%) access. Yahoo!
  24. Mobile user traffic remains constant throughout the week, and holds at a consistently high level from 9 a.m. until 11 p.m. Yahoo!
  25. Inneractive found that there is a direct correlation between the size of a mobile device’s screen and the CTR the device yields for mobile advertising. For example, the iPhone yields a 4.35% CTR with a 3.5” screen, compared to a 9.61% CTR on the iPad’s 9.7” screen. Inneractive

This is the year many companies are going to Go Mobile. If you’re already on the mobile bandwagon, that’s terrific. If not, then there’s never been a better time to get started than now.

Thanks for stopping by. Feel free to share these facts with anyone you’d like.

Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.He is also a popular marketing speaker at events, trade shows and corporations around the globe.

  • Thanks Jamie Turner for sharing such an amazing explanation through nicely built presentation.
    Considering there are currently million smartphone owners in the world, retailers without a well-developed mobile strategy are not only missing a tremendous opportunity with these customers but also risk becoming obsolete.
    Greetings from Brazil

  • Thanks for sharing this post.  There are some surprising statistics in this list.  I’m really looking forward to delving further into the mobile marketing space.  One of my favorite statistics – “By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Gartner” – this just paints the picture of how huge mobile really is.

    • Glad you liked the post, Erika. There’s another one listed on the right hand side of our blog if you’d like more. Thanks!

    • Paolo

       They’re surprising because many of them are so unabashedly spun that there is no chance they are true. If we can all agree that mobile marketing is a foot in the door to location based marketing that is still in it’s infancy and will eventually give way to what is now internet based marketing, at least we can maintain a shred of legitimacy.

  • Andrew W.

    Great read.  I’d love to see a shift in peoples interest in QR code as less of a business tool to more of a real world social networking tool.  It’s only when apps like “Dittle” bring qr codes to common people just trying to self promote and network, we will see the QRC really flourish in the states.   Just my opinion.

    • Thanks for your comment, Andrew. I appreciate you stopping by.

  • Paolo

    Anyone that believes numbers #4 and #12 are complete idiots. 

    •  Hey, Paolo —

      Thanks for stopping by. Since you feel so strongly about your point-of-view, would you mind providing data that’s counter to the research from the sources mentioned in #4 and #12 above?

      And, please, as a courtesy to our readers, in the future no name calling.


      • Paolo

         Sorry for such harsh words Jamie.

        I have been in mobile long enough to know that the many sources you cite here are embarrassingly self serving. And frankly you do yourself a disservice taking any of those as fact.

        SMS “marketing” is an absolute joke. Until the carriers tell you who that anonymous number is, or you can directly correlate on phone number with a sale it’s all woefully behind the apps and and internet marketing efforts that are now virtually the same by virtue of the convergence of the computer and the phone.

        Love your regular commentary, but we all lose credibility when we trumpet things like QR codes and SMS “marketing” as a success in any way shape or form as it relates to Madison avenue today.

        •  Hi, Paolo —

          Good to hear back from you. There’s some truth to what you say. Although we try to do our best to cite reputable sources, sometimes those sources can be self-serving.

          Not to change the subject, but all this reminds me of a funny joke:

          “37% of all statistics are made up on the spot.”

          I Tweet that sometimes. It usually gets a nice round of re-Tweets.

          All that aside, thanks for your commentary. I really do enjoy a good debate/comment.


  • Bultumajaleta

    it is amazing

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  • EllieT

    I have always enjoyed the information that you share but am now even more impressed after reading your answer to Paolo’s first remark (which was very mild compared to the majority of stuff that is out there). There is so much rudeness and name calling along with nasty language in the form of responses if someone has a different opinion out on the web. It has been especially offensive during this recent election period. Thanks Jamie for showing all of us that there can be disagreements without mean spirited and hurtful attacks. And thanks Paolo for your second remark in kind.

    • Hi, Ellie —

      Thanks or your follow-up about the series of comments. One of the great things about our community is that we have good, healthy debates that are sometimes vigorous but almost always civil. It’s part of what makes the blog so much fun.

      I commend Paolo for circling back around and mending fences. I’m sure many of us have been guilty of being overly-passionate on a comment or two, so it was nice of him to come back and make amends.

      Thanks for your kind words. I appreciate it. See you again soon!


  • Jim

    Jamie, don’t worry about Paolo…there are still people who don’t believe in global warming either! I personally know many, many people who are absolutely crushing it with mobile, QR Codes, and SMS campaigns.

    • Thanks, Jim. Good to hear from you. I was doing a speech yesterday and one of the questions was “which tool should I use?” My answer was that you have to test your way into success — no one tool works, or doesn’t work, for all companies. So your point is a good one.

      Thanks for sharing your thoughts.


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  • Fantastic stats thank you…

    • Glad you found them helpful, Leanne. You’ll find more of them on a post on the site called “50 Amazing Statistics About Mobile Marketing.” It’s a series of slides that can be viewed here: http://is.gd/iLDvKM


  • Gavin McLeman

    Well, if you owned a restaurant and wanted to know what to do with what, give me a way ahead. OK, case in point. My friend owns a place, bar ‘n restaurant. First Obama Inauguration, slammed full. This Inauguration, fences from Metro Center cut the crowd. I would like to help build my friend’s client base up a bit, so I am working there on the two slowest nights of the week, Monday and Tuesday. Just to see what is going on and get the feel for what to do. Mobile? I have to start from the basics on mobile myself, looking forward to the journey. Any reflections? Back at you.

    • Hi, Gavin — On the right hand side of the blog, you’ll see some of our most popular posts. At the top is one that lists 50 different ways to use mobile. Check it out. You’ll find plenty of great ideas there. Cheers, Jamie

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