Pinterest User Demographic Data [Infographic]

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As mentioned in yesterday’s post called “5 Ways to Use Pinterest for Business,” there’s a great deal of attention being paid to Pinterest. Some of that attention is justified and some of it is simply hype.

Will people continue to use Pinterest after the hype has died down? Only time will tell. In the meantime, I wanted to share several infographics about Pinterest users that can shed some light on who is using this fun and engaging tool. (Special shout-out to Ignite Social Media, where I found some of the original data.)

The vast majority of Pinterest users are between the ages of 25 and 54:

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What is really surprising, however, is that 80% of Pinterest users are female. (I know, it’s hard to believe, but it seems to be true based on data from Google.)

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Usage based on education is very similar to U.S. population data. In other words, the education of the typical Pinterest user is a close match to the education of the U.S. population at large.

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According to U.S. Census Data, the median household income in the U.S. is $49,000/yr. Here is how that data compares to Pinterest users segmented by household income. Pin It

Whether Pinterest is for real or is simply the 2012 version of the Pet Rock is up for grabs. No matter what, as a marketer, it’s important to understand who is using Pinterest so you can leverage the site for your social media initiatives.

Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.He is also a popular marketing speaker at events, trade shows and corporations around the globe.
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