Though SMS marketing isn’t the new kid on the block around here (we’re big proponents of it on the 60 Second Marketer; click here for more), many marketers are just now starting to realize how powerful an SMS campaign can be. This infographic from SlickText does a great job of illustrating some of the major benefits. Some of the stats include:
- SMS sees an engagement rate 6-8 times higher than email marketing.
- 90% of users who enroll in an SMS loyalty program feel they gained value from it.
- Text messages are usually read within 5 seconds of receipt!
- SMS coupons are 10 times more likely to be redeemed than print or email coupons.
- 70% of people say they would actually like to receive offers on their mobile phones!