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Mind-Blowing Text Message Marketing Stats [INFOGRAPHIC]


Though SMS marketing isn’t the new kid on the block around here (we’re big proponents of it on the 60 Second Marketer; click here for more), many marketers are just now starting to realize how powerful an SMS campaign can be. This infographic from SlickText does a great job of illustrating some of the major benefits. Some of the stats include:

  • SMS sees an engagement rate 6-8 times higher than email marketing.
  • 90% of users who enroll in an SMS loyalty program feel they gained value from it.
  • Text messages are usually read within 5 seconds of receipt!
  • SMS coupons are 10 times more likely to be redeemed than print or email coupons.
  • 70% of people say they would actually like to receive offers on their mobile phones!

If you’d like to learn more about text message marketing, you can check out SlickText or some 60 Second Marketer blog posts on the topic.


About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

  • venkyiyer58

    How can authors use SMS to sell their books?

    • Hi Venkyier58 —

      Great to hear from you again. As a fellow author, I’d suggest using mobile paid search and mobile display before shifting to SMS. SMS requires double opt-in (in the U.S. anyway) which makes it best for established brands with large customer bases. That said, small brands or solo authors can use it, too, but in the end, the investment might not return a positive ROI.

      Good luck!

  • dave

    hmmm, call me the skeptic, but if you dig into the sources of this infographic you see that most of these UK companies/blogs are just citing each others work. And most also point to a totonga report that no ones states the source.

    The infographic itself an extremely broad brush used to paint a picture here – sorta like saying the avg road is 2.3 lanes wide. Not sure what I’m supposed to do with that info… Who exactly is the ‘average person’ in this graphic?

    This data seems to be Euro and maybe Australian (?) sourced, but it’s hard to tell. I suspect data plans drive SMS behavior more than anything after demographics such as boomers vs millennials. None of which is accounted for here.

    If we could focus the report on say, millenials in the US, and how they use SMS Marketing, we’d have something valuable.


    • Hi Dave —

      Thanks for your input. I think you make some good points about this infographic (and most other infographics, for that matter). Thanks for sharing your thoughts — they makes sense.