Posts tagged ‘Go Mobile’

February 23rd, 2012

Mobile Marketing 101: How to Get Started in Mobile Marketing

I’ve uploaded a presentation to SlideShare that provides details on how to use mobile marketing to grow your sales and revenues. The content of the slides are all based on Go Mobile (affiliate link), the book I’ve co-authored with Jeanne Hopkins from HubSpot.

If you’re interested in wrapping your mind around mobile marketing, the slides below will help you get started. Alternatively, you could download a free chapter from Go Mobile and get additional instructions there.

Enjoy!

Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.He is also a popular marketing speaker at events, trade shows and corporations around the globe.

January 12th, 2012

Mobile Marketing 101: How to Get Started in Mobile Marketing

In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, one of the things we tried to do was to simplify and demystify mobile marketing. Our thinking was that people are a little intimidated by mobile, so we wanted to provide a simple, step-by-step roadmap in the book.

To our surprise, mobile marketing isn’t all that difficult. In fact, creating a mobile website, running a QR code promotion or developing a mobile banner ad campaign is actually pretty easy.

To help people wrap their minds around the whole mobile marketing thing, I created the comic below that shows 5 things you can to do get started in mobile marketing today. It’s designed to be a fun, easy read — and it even has a bit of edgy humor. But overall, it should give you a clear sense of just how easy it is to get started in mobile.

If you like what I’ve done below, feel free to download it or let your friends know about it.

Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.He is also a popular marketing speaker at events, trade shows and corporations around the globe.

November 6th, 2011

Jamie Turner Interviewed on CNN About Groupon

Jamie Turner, Founder of the 60 Second Marketer and co-author of How to Make Money with Social Media and Go Mobile, was interviewed recently by Don Lemon of CNN. The topic was about Groupon where Don asked “Is Groupon a safe investment?” and “Tell us how Groupon works?”

 

Groupon is generating a lot of buzz in the marketplace. Here’s a quick fact-sheet for people interested in learning more.

  • Groupon is the “fastest growing company ever” (Source: Forbes)
  • In 2010, Andrew Mason, the CEO, spurned a buyout offer from Google for $6 billion. (Source: Business Insider)
  • Groupon had 11 million visitors in September. LivingSocial had 7 million visitors during the same time period
  • 25 million Americans, or about 10% of the adult population, have purchased a coupon from a “deal of the day” website (Source: Harris Interactive)
  • About 1 in 5 people don’t redeem their Groupon deal (Source: DailyDealMedia). Groupon keeps the money that’s not redeemed
  • Competitors to Groupon include LivingSocial, Bloomspot and Google Offers (which is currently in Beta testing)
  • Gowalla recently got out of the deal-of-the-day industry and have evolved into more of a Yelp/foursquare blend
  • At one point, Groupon underestimated operating losses by $120 million and inflated revenue by $400 million. (Source: BBC)
  • Groupon is the second-highest IPO in history, behind only Google. However, the third highest IPO was Webvan, which tanked a few years later. Buyer beware. (Source: Business Insider)

The 60 Second Marketer is an online community that provided tools, tips and tutorials for marketers around the globe. It was founded by Jamie Turner, co-author of "How to Make Money with Social Media" and "Go Mobile." For more information about the 60 Second Marketer and Jamie Turner, visit the "contact" link at the top of this page.

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