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Pepsi Dumps Advertising on the Super Bowl, Goes Social Instead

Thursday, December 17th, 2009 Posted in General Marketing | 5 Comments »

Here’s a big story in the marketing world. After 23 years, PepsiCo's beverages will not advertise on the Super Bowl in February 2010. They have a strategy that takes the ... Read more..

Pepsi Introduces New Brand Identity to Add a Spark to Sales.

Saturday, January 3rd, 2009 Posted in Branding, Coca-Cola, Coke vs. Pepsi, Pepsi | 3 Comments »

The soft drink industry is a relatively mature industry (although you could argue that it's a young industry in China, India and other developing nations). But in the United States, ... Read more..

Ms. Indra Nooyi, Pepsi and the Cola Wars

Thursday, September 11th, 2008 Posted in General Marketing | 2 Comments »

A few days ago, I wrote a post about the Coke vs. Pepsi cola wars. I pointed out that Pepsi is a very forward-thinking company. There's wide-ranging evidence to support ... Read more..

Coke vs. Pepsi: What Pepsi Got Right

Monday, September 8th, 2008 Posted in General Marketing | 2 Comments »

It's crossed my mind that there are two articles on The 60 Second Marketer that discuss the Coke vs. Pepsi cola wars. One of them recounts a study done at ... Read more..

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Pepsi Dumps Advertising on the Super Bowl, Goes Social Instead

Pepsi Introduces New Brand Identity to Add a Spark to Sales.

Ms. Indra Nooyi, Pepsi and the Cola Wars

Coke vs. Pepsi: What Pepsi Got Right