Tag: research on mobile marketing

25 Amazing Facts About Mobile Marketing That Shouldn’t be Missed

Not long ago, we uploaded a post to the 60 Second Marketer called 25 Essential Facts About Mobile Marketing That Everyone Should Know. The post proved so popular that we asked Cory Gaddis at Mobilize Worldwide to gather new facts.Here are the new facts that Cory found. Some are really fun and incredible:
  1. Half of smartphone owners have scanned QR codes and 18 percent of them made a purchase after scanning. Consumer Pulse
  2. 30 million consumers watch television content via their mobile phones. Nielsen
  3. 40% of tablet owners said they looked up information related to a program they were watching on TV while watching, and 30% said they looked up information about a product after seeing it on TV. Nielsen
  4. 33% of US mobile customers prefer offers via text message to those via mobile Web (21%), apps (11%), and voice mail (8%). DMA UK
  5. Of smartphone owners that used them while shopping in a store, 73% used mobile Web instead of an app. Digby
  6. The average amount of time smartphone and tablet users spend with mobile applications reached 94 minutes in December 2011, more than the 72 minutes they spend on the Web. Flurry
  7. Time spent on mobile apps is largely dominated by games and social networking, at 49% and 30% respectively. Flurry
  8. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Gartner
  9. Nearly 60% of Web users say they expect a site to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single Web page to load before leaving the site. Compuware
  10. 95% of smartphone users looked up local information, and of those, 61% called and 59% visited the business. Google IPSOS
  11. Mobile sites are preferred for shopping: 81% of users prefer them to apps for researching product and price information, and 63% prefer them for purchasing a product. Adobe
  12. Of smartphone users asked why they would scan a QR code, 87% said to get a coupon, discount or deal. MGH
  13. 40% of smartphone users and 42% of tablet users report using their device while watching TV on a daily basis. Nielsen
  14. The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively). Nielsen
  15. 87% of app downloaders (those who have downloaded an app in the past 30 days) have used deal-of-the-day websites like Groupon or Living Social. Nielsen
  16. U.S. adults spend 10.1% of their total media consumption time with mobile, but only .9% of total ad spend is dedicated to mobile. Contrast with TV time spent vs. ad spend, at 42.5% and 42.2%, respectively. eMarketer
  17. The average mobile campaign has a positive impact on the five traditional brand metrics and significantly outpaces online, especially in ad awareness, with average exposed-control deltas of +19.9 for mobile vs. +4.2 for online. Dynamic Logic
  18. 16 % of smartphone users report that they’ve made a purchase as a result of a marketing message they received on their phone. Email was by far most effective, with 55% purchasing as a result of an email received on their mobile device. Simply Social Media
  19. More than half of those who purchased as a result of a marketing message on their smartphone did so on the device itself. Email Monday
  20. 1 in 10 American adults have texted a charitable donation from their phones. Of those that contributed to the January 2010 Haiti earthquake relief, 73% of these contributed on the same day they heard about the campaign, and 56% continued to contribute to other disaster reliefs using their mobile device. Pew Research
  21. In Q3 2011, teens increased their mobile data consumption by 256% over the prior year. Nielsen
  22. In June 2011, the number of U.S. wireless subscriber connections surpassed the U.S. population. CTIA
  23. Mobile Internet use ranks almost equally high for in-home (89%) and out-of-home (93%) access. Yahoo!
  24. Mobile user traffic remains constant throughout the week, and holds at a consistently high level from 9 a.m. until 11 p.m. Yahoo!
  25. Inneractive found that there is a direct correlation between the size of a mobile device’s screen and the CTR the device yields for mobile advertising. For example, the iPhone yields a 4.35% CTR with a 3.5” screen, compared to a 9.61% CTR on the iPad’s 9.7” screen. Inneractive
This is the year many companies are going to Go Mobile. If you're already on the mobile bandwagon, that's terrific. If not, then there's never been a better time to get started than now.Thanks for stopping by. Feel free to share these facts with anyone you'd like.Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of "How to Make Money with Social Media" and "Go Mobile." He is also a popular marketing speaker at events, trade shows and corporations around the globe.

19 Ways to Use Mobile Marketing to Drive More Traffic to Your Blog

In Go Mobile (affiliate link), the book I've written with Jeanne Hopkins, V.P. of Marketing at HubSpot, we discuss a number of ways to use mobile marketing to grow your sales and revenues. The list below is specifically designed to help bloggers use mobile marketing to drive traffic to their websites but can be used by just about any company interested in mobile marketing.With that in mind, here are 19 things bloggers can do with mobile marketing to get more traffic:
  1. Add a QR Code Generator to Your Site: The second most popular post on the 60 Second Marketer blog last year was "How to Generate a QR Code." The post highlighted the fact that we've got a QR Code Generator on the bottom right hand side of our blog. The darn thing attracts visitors like you wouldn't believe.
  2. Make Your Blog Mobile Friendly. If you're using the HubSpot platform for your website, it's very simple to create a mobile version of your blog. HubSpot has documentation outlining the process on their site. If you're using the Wordpress platform, I'd recommend going with WPTouch or WPTouchPro. That's what I use for the 60 Second Marketer blog and they've been flawless.
  3. Create an SMS Promotion. Organizations like the American Red Cross and Subway use SMS to connect with customers. Why shouldn't you? I've worked with Tim Miller at SumoText and he's a stand-up guy who knows everything there is to know about SMS promotions.
  4. Drop a QR Code into Your Next PowerPoint Presentation. When I conduct mobile marketing webinars on behalf of some of the world's best-known companies, I drop a QR Code into the presentation. The first person to scan the code and use it to text me a message gets an autographed copy of Go Mobile. It's a great way to engage an audience via mobile marketing.
  5. Create a Mobile Display (Banner) Ad Campaign that Targets People in Your Community. Did you know that you can run a mobile display campaign that targets only people within a certain geographic area? By using location-based advertising services (readily available at any of the big mobile ad networks), you can target people in a very small geographic area. That's perfect for interior designers, real estate agents or any other small business that has a small footprint for customers.
  6. Add a QR Code to Your Business Card. You can create QR codes that provide your contact information to the people who scan them. That's a great way to connect with people and provide them a link to your blog. The best QR Code generator that easily includes contact fields is on the SPARQ Code website. Check it out!
  7. Create an App for Your Blog. In the past, creating an app was for larger corporations with bigger budgets. Today, there are plenty of tools you can use to create good apps for your business. The best ones we came across when we wrote Go Mobile were RunRev, ShoutEm, AppMakr, GENWI, MobBase, MyAppBuilder, Mippin,Swebapps and MobiCart.
  8. Run a Mobile Paid Search Campaign. Mobile paid search is so inexpensive right now that smart bloggers are using it to drive visitors to their sites. Since everybody hasn't jumped on the mobile paid search bandwagon yet, there are still plenty of inexpensive keywords you could use to grow your traffic.
  9. Create a foursquare Campaign. Yup, it's true -- foursquare isn't just for restaurants and bars. You can use it for your blog, too. I've claimed the 60 Second Marketer on foursquare and am going to give away copies of Go Mobile to the 60 Second Marketer Mayor every month for the next several months. (For information on claiming your business on foursquare, click here.)
  10. Record a YouTube Greeting and Link it to a QR Code. Want to provide visitors to your blog some extra love and attention? Then create a YouTube video, cut-and-paste the link into a QR Code generator (like the one on our blog) and generate a QR Code. Just add the QR Code to a page on your blog and every time someone scans the code, they'll see a video greeting from you on their mobile device via YouTube. How cool is that?
  11. Build Your Mobile Website. It's one thing to mobilize your blog, but you should also mobilize the rest of your website, too. I wrote a blog post on this a while back called "How to Set Up a Mobile Website in Four Easy Steps." It provides a quick overview of how to create a mobile website. Another option is to visit BlueTrain Mobile, who is one of our sponsors. They have an easy-to-use platform that makes building a mobile website easy and pain-free.
  12. Optimize Your Mobile Website with Mobile-Specific Keywords. Don't forget to add mobile-specific keywords to your mobile website or your mobile blog. For example, if you own an Italian restaurant and have a blog, then you'll want to add keywords that people will be searching for in your content. In other words, don't just use "Italian Restaurant," also use "Italian Restaurant Locations," "Italian Restaurants on Peachtree Street," and "Italian Restaurants in 30342 Zip Code." By adding location-based keywords, you're targeting the mobile visitor which ultimately drives customers to your door.
  13. Optimize Your E-Newsletter for the Mobile Reader. Most email service providers have set their platforms up so that they're mobile optimized. So, if you're using one of the big boys, the odds are your emails are already mobile-friendly. That said, it never hurts to check, so send yourself a sample of one of your mobile emails and see how it renders on your smart phone. If it doesn't render properly, work with your email service provider or your designer until you've fixed the problem.
  14. Use a Mobile Website Grader to Find Out How Your Mobile Site Stacks Up. Marketing Grader is HubSpot's fabulous upgrade to their Website Grader tool. Included in the new tool is a mobile grader that can give you insights to how well your mobile website is performing. Another useful tool is MobileGrader from our friends at BlueTrain Mobile. Both tools are worth checking out. (Disclosure: HubSpot and BlueTrain Mobile are sponsors of the 60 Second Marketer.)
  15. Check How Your Site Renders on Different Devices. My friend Cindy Krum, who has also written an excellent book on mobile marketing called, inventively, Mobile Marketing, has a mobile website emulator on her website. The emulator is a good, solid way to see how your site looks on different devices.
  16. Add a QR Code to Your Collateral. Does your business have printed collateral? If so, then why not add a QR Code to the back of your brochure? It can drive people through to additional information about your company or your blog.
  17. Link Mobile Display Ads to Viral Email Campaigns. Did you know that you can run a mobile display ad campaign that, when clicked, creates an email that can forward to friends? So, for example, a person sees a mobile display ad for your company on their smart phone and they click the ad. Instead of it driving through to a web page, an email pops up on their screen that they can forward to friends. The email might say, "Meet me at Bob's Italian Restaurant and we'll all get 10% off our bar tab." For more information on this technique, check out the MobClix website.
  18. Run a Sweepstakes or Contest that can Only be Completed on a Mobile Device. In a few weeks, Jeanne Hopkins (my co-author) and I are going to run a scavenger hunt for four iPads hidden (along with our new book) throughout the country. How will people participate? Via their mobile devices, of course!
  19. Run a Mobile Banner Ad that Adds an Event to the Visitor's Calendar. This is another fun trick that the folks at MobClix came up with and it works like this -- someone visiting a mobile website sees a mobile banner ad on their smart phone. The banner ad is for your company and it says, "Mark Your Calendar for Our Grand Opening Event!" When the user clicks on your banner ad, the event is automatically added to their calendar. Pretty cool, eh?
Those are the top 19 ways you can use mobile marketing to drive more traffic to your blog. Can you think of any others? If so, let us know in the comments section below.Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of "How to Make Money with Social Media" and "Go Mobile." He is also a popular marketing speaker at events, trade shows and corporations around the globe.

25 Essential Facts About Mobile Marketing

This is the year people figured out how to use mobile marketing for business. No, seriously. I know people have been saying that for a long time now, but this will go down in history as the year that businesses figured out how to make money with mobile marketing.Why do I say that? Well, for starters, just look around you. People are using their mobile devices for everything from making Starbucks runs to redeeming mobile coupons. Furthermore, the Interactive Advertising Bureau reports that 72% of all businesses have plans to increase their mobile marketing budgets next year.

Even more amazing is the fact that more people around the globe own a mobile device than own a toothbrush. I’m not kidding. We’ve done the research on this -- There are 6.8 billion people on earth; a conservative estimate of the number of mobile phone users is 4.0 billion; and our research indicates that about 3.5 billion people own a toothbrush. That means that arguably half a billion more people use mobile phones than use toothbrushes.

Yech.That aside, there are plenty of other facts about mobile phone usage that you should be familiar with. We’ve collected them here and provided links to the original sources, for your enjoyment and your sharing.
  1. As mentioned, there are 6.8 billion people on the planet. 4.0 billion of them own a mobile phone, but only 3.5 billion of them own a toothbrush. 60 Second Marketer
  2. There are 271 Million Mobile Subscribers in the US.  Charts Bin
  3. 82% of adults have a cell phone.  PEW
  4. 31% of mobile subscribers own a smartphone.  Nielsen
  5. There are 5 times as many cellphones in the world as PCs.  Impiger Mobile
  6. 25% of Americans use only mobile devices to access the internet (as opposed to desktops).  On Device Research
  7. Brands using SMS and MMS can reach nearly 95 percent of mobile phone subscribers on both smartphones and non-smartphones alike. Mobile Marketer
  8. The average person has their cellphone within reach 14 hours a day.  Blastis
  9. 90% of text messages are read within 3 minutes of being delivered.  Singlepoint
  10. 9 out of 10 mobile searches lead to action, over half leading to purchaseGoogle
  11. 79% of smartphone users use their phone to help with shopping, with 74% ultimately making a purchase as a result.  Google
  12. Mobile coupons receive 10 times higher redemption rates than print coupons.  Borrell Associates
  13. Mobile ads perform 4 to 5 times better than online ads in key metrics such as brand favorability, awareness, and purchase intent.  InsightExpress
  14. 70% of mobile searches lead to action within one hour. It takes one month for the same percentage of desktop users to take action.  Microsoft
  15. The Weather Channel gets 6 to 7 times higher click through rates on mobile display (banner) ads than on desktop display (banner) ads.  Ogilvy
  16. Overall, in the last 12 months, the amount of data the average smartphone user consumes per month has grown by 89%, from 230 MB in Q1 2010 to 435 MB in Q1 2011. Nielsen
  17. Perhaps more importantly, the amount the average smartphone user pays per unit of data has dropped by 43% percent in the last year, from 14 cents per megabyte (MB) to 8 cents per MB, according to Nielsen.
  18. Despite the Android lead in smartphone market share, when examining the total reach of the Apple iOS platform (which resides on iPhones, iPads and iPod Touches), Apple iOS outperforms Android by 59%. comScore
  19. In total, 16.7 million mobile subscribers, including 76% of the smartphone owners, used location-based check-in, according to comScore.
  20. Android accounted for the largest share of location-based services users, with about 37% checking-in, while 34% of users checked in from an iPhone. comScore
  21. 81% of smartphone users have used their smartphone to browse or look for products or services and 50% have made a purchase with their smartphone, according to research from Prosper Mobile Insights.
  22. Additional marketing-based activities are even more popular, including receiving special offers by text message (54%) or scanning a QR code (58%). Prosper Mobile Insights
  23. Data from Jumptap’s STAT report suggests that while its network reaches an even split of men and women, men are more likely to click on ads. Not surprisingly, household income has the most impact on mobile ad click-through rates.
  24. 43% of marketers currently use mobile technology, according to a study from the Unica “The State of Marketing 2011” report. Another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months. Only 15% of marketers have no plans to use mobile technology.
  25. Apple’s iOS sees the highest click-through-rate with the ads run on iOS devices have almost double the CTR (.72%) of those on Android devices (.41%), according to a report from Jumptap.
Jamie Turner is the Founder of the 60 Second Marketer, an online magazine for marketers around the globe. He is a regular guest on CNN and HLN on the topic of social and mobile media. His most recent book, Go Mobile, is co-authored with Jeanne Hopkins, Director of Marketing at HubSpot. Jamie is also a popular marketing speaker at events and corporations around the globe.