Are you looking for a list of the top social media management tools? Well, good news — you’ve come to the right place. A lot of people have been asking me about this lately, so here goes.
Let’s dive in:
- Ping.fm: Though there are many one-click publishing applications, Ping is the most popular site for aggregating your social media channels. It allows you to simultaneously update accounts like Facebook, Twitter, LinkedIn, and Flickr through their web interface, text message, email or instant message.
- HootSuite: This is a tool that allows you to manage multiple social media channels through one dashboard. If you have a company with more than one contributor to your social media program, HootSuite is a good solution.
- TweetDeck: Like HootSuite, TweetDeck provides a way to track many of your social media channels on one dashboard. It can be a time-saver and a productivity- enhancer, assuming you’re not easily distracted.
- Cotweet: CoTweet is perfect for companies who have multiple people contributing to their social media campaigns. In addition to organizing and monitoring your Twit- ter and Facebook pages, it allows you to assign updates and social streams to members of your team based either on their expertise or who is “on duty” at a certain time.
- Seesmic: Manage your Twitter, Facebook, Linkedin, Ping.fm, Foursquare and Goo- gle Buzz accounts all from one simple interface. Whether you want to access your social networks from the web, a desktop application, or your mobile phone, Sees- mic has a solution.
- NutshellMail: This is one of my favorite tools. If you’re easily distracted, NutshellMail may be the tool for you. This tool, much like TweetDeck, helps you track all of your social media channels, but instead of constant updates, sends you a single email per day describing your ac- counts’ activity.
- Sprout Social: Another organizing tool, Sprout Social manages multiple social networks from one dashboard, allowing you to optimize your outreach in each channel, identify people interested in your brand and convert them to loyal consumers.
- PostRank: This dashboard aggregates what is happening with all of your content across the web in a constantly updated feed. This way you can see what type of engagement your content is getting across different channels right as it happens.
- thisMoment: Their recently introduced Distributed Engagement Channel (DEC) uses thisMoment’s publishing platform to combine their design, your content and multi- media user generated content into one “channel” that can be pushed to many dif- ferent social media outlets.
- Awareness Social Marketing Hub: This platform is ideal for larger social media campaigns with multiple people monitoring and executing the program. In addition to aggregating social network information, the Hub allows marketers to set up workflows in order to coordinate efforts across a marketing team.
- MarketMeSuite: MarketMeSuite goes beyond social media management to give you a proactive marketing suite. As their website says, you can start conversations, follow people, brand yourself and shout “I’m Here, and I want to Take Social Media By Storm!”
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Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.