Archive for ‘Online Reputation Management’

November 18th, 2013

5 Ways You Can Manage Your Online Reputation

Image of Dog Typing

Did you know that 37% of all employers will check your social media accounts before hiring you? It’s true. Which means that if you’re not managing and monitoring your online reputation, you could be holding your career back.

What follows are several tips on how to manage your online reputation. I’ve also included TV interview I did with HLN that provides several additional tips and techniques.

Okay, ready for the quick tips? Here goes:

  1. Google Yourself: The first step is to do a search on Google, Bing and Yahoo to find out if there’s any unflattering information available online. That’s a great place to survey the landscape. And remember, unless you’re well-known, you’ll need to Google your name as well as the city you live in (or some other identifier, such as the high school or university you attended).
  2. Write (Real) Book Reviews on Amazon: When I Google “Jamie Turner,” I often find links to old book reviews I wrote on Amazon. If you want to manage what shows up on page one of Google, consider reading a book and writing a helpful review about it on Amazon. There’s a chance that the review will show up when people search for your name. (Note: Don’t fake a review since ultimately you’ll be found out. Instead, read a darn book — like mine — and write a genuine, heartfelt review.)
  3. Update Your LinkedIn Profile: Your goal is to provide as much positive information about yourself online, so be sure to update your LinkedIn profile. By doing so, you’re providing prospective employers the best information possible about you and your background.
  4. Buy Your Domain Name: Domain names are cheap, so be sure to buy your name with the .com, .net, .biz and .org suffixes. If there is negative information online that you want to prevent others from seeing, you might consider building a blog or a website around your name with an updated bio and information about some of the positive things you’ve done in your career.
  5. Join Social Networks: The larger your online footprint, the better you’ll be able to manage your online reputation. Be sure to go beyond the obvious social media platforms like Facebook and Twitter — instead, expand your presence into Pinterest, LinkedIn, Tumblr and others.

Ready for some additional tips? Check out my interview on HLN where I provide several other ways you can manage your online reputation.

 

Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

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Archive for ‘Online Reputation Management’

September 18th, 2012

Reputation Management Tips: What to Include in Your Social Media Profile

 

By now we all know how dangerous social media profiles can be. Whether you are a business owner, a very public professional or a job seeker, embarrassing content, when found on your Facebook page, can prove devastating to your personal reputation and ultimately to your professional success. It is no surprise, then, that the Internet is littered with lists of what not to post on Facebook — like slovenly photos from frat parties, mug shots, and so on.

But what about the opposite? What about the things that you actually should put on Facebook, as a way of building your personal brand? Believe it or not, social media sites are not just disasters waiting to happen. They can actually provide opportunities for building yourself up, and enhancing your professional image. The trick is knowing what your social media profiles need to include.

Building Authority

Of course, if you are seeking to leverage social media for professional enhancement, it is important to build authority. It is important, in other words, to establish yourself as someone who is knowledgeable, reputable, and an expert in your field. In short, you need to use your social media profiles to convince people that you know what you are doing.

There are plenty of ways to do so. An obvious one is to include work history and any and all professional affiliations, as far as they pertain to your chosen field. Moreover, though, it’s good to prove that you are intimately involved and respected within your niche. How can you do that? Find some opportunities to write guest articles for blogs that are respected within your industry and include links on your Facebook page.

Fostering Goodwill

Of course, you don’t just need to come across as an authoritative person. You need to come across as someone who is liked, trusted, and, in a word, reputable, as well. Simply listing professional achievements on your Facebook page is not enough, then. You should also seek to show another side of yourself by listing charitable organizations in which you are involved.

If you have ever volunteered somewhere, or raised money for a non-profit organization, list it on your profile. It may be prudent to omit political donations, of course. Even “liking” the pages for different charities and non-profits can go a long way toward enhancing your image.

Family Stuff

Finally, there is certainly nothing wrong with letting people know that you’re not all about work and that you are committed to your family, above all else. Of course, keeping some privacy is totally fine, but avoiding any and all mention of your spouse or kids is probably not going to do you any favors! Include a list of family members, and perhaps even a few photos; you will be surprised at how far this can go toward establishing you as a person of substance and integrity.

 

About the Author: Direct response marketer and reputation management expert Rich Gorman is one of the driving forces behind www.reputationchanger.com which offers online reputation management. In addition, Rich operates the official blog for the Direct Response industry where he shares his thoughts on Direct Response Marketing.

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Archive for ‘Online Reputation Management’

May 18th, 2011

New Research on the Effectiveness of “Follow Me,” “Like Me” and “Friend Me.”

Are Social Asks such as “Follow me,” “Like me” and “Friend me” overused?

Sarah Evans, the Founder of Sevans Strategy, partnered with Alterian, the marketing technology and solutions provider, to find the answer to that question.

In March of 2011, Sarah led research to track down the metrics behind all of the requests we receive from social media platforms. “Will you be my Facebook friend?” “Would you like to check-in?” and “Follow me on Twitter?” are just some of the actions we are asked to do on a daily basis in our online social lives.

According to the study, more than 3.4 million “social ask” mentions were recorded in a one-month period on social media channels. That’s a monster number.  So, let’s break it down.

For starters, 91.9% of social asks were on Twitter, 2.2% on Facebook and only .03% on Foursquare.

So what’s up with Twitter’s “Follow me” being the most popular request? According to Mashable, the online social media guide, the popularity in “social asks” via Twitter over Facebook could be due to the fact that Facebook is a more personal medium and private Facebook pages were left out of their study. That skews the research a bit, but it certainly puts to rest any thoughts that Twitter is a second-class citizen in the social wars.

Additionally, the study shows that on Twitter, slightly more women initiate the social ask than men. However, more men than women make the social ask on Facebook, Flickr and YouTube.

So, let’s go 1:1. The “ask” is what initiates the online relationship. It starts the process. It’s a courtship. It is not a one-night stand. The goal in social media is to move beyond the initial stage of a passive friend who simply is a “fan” or “likes” your Facebook page and into an active participant engaged in an ongoing conversation.

Key Take-Aways:
Expand your relationship beyond the initial “ask.” Think about it. After asking someone  out on a date, would you follow up for a second night out if the first one was a success? Yes. In fact, you might even leave a message on their VM before they got home.

Same thing in the social sphere … it’s  about the chase and building long-term relationships. So, are you a Follow-Me Flirter or a Follow-Me Forever kind of marketer? If you want one-night stands, build your treasury of Likes  and Follows but be prepared for them to leave. If you want an enduring relationships, here are five tips to go beyond the first date:

1. Skin In The Game: if your audience is valuable, reward them with service and incentives to  encourage participation with your brand
2. Put a Matchmaker in Charge: companies are dedicating resources to these efforts … put  your best customer service expert in charge of connecting with your customers
3. Get Personal: No more “Hey You” marketing.  Using the same one-liners for everyone is lame  and is a consumer connection turn-off. You know what I mean.
4. Reinforce Value: Content rules here … video, information, connections, polls,  insider information … all should flow into your marketing calendar.
5. Get Feedback: Consider this your online therapist. Want to know how you are doing?  Ask, and you will get real-time information.

So, enough of the relationship metaphor. We get it. We have to “do stuff.” But aren’t some people more “special” than others? A quality vs. quantity issue?

According to Mashable, it’s not about how many followers or fans you have, it’s who they are that really matters. Meteor Solutions collected data from over 20 brand marketer clients and found that 1% of a site’s audience accounts for 20% of all it’s traffic. This means your top 1% of fans, friends and followers influence the other 20% that go to your site. Through social media analytic tools such as Raidan6 and ObjectiveMarketer you can find out who’s in your top 1% and how they influence others.

If you like what you read today, you can have these blog posts delivered to your in box each morning by clicking here. Or, you can sign up for our free weekly e-newsletter by clicking here.

Posted by Rebecca Wilson, Marketing Analyst at the 60 Second Marketer.

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Archive for ‘Online Reputation Management’

April 6th, 2011

How Poor Website Usability Affects Your Bottom Line

$44 billion. It’s a lot of money. It’s how much was spent on the 2008 Olympics. It’s how much it would cost to buy 26 NASA Spacecrafts. And it’s how much revenue is lost by online retailers every year due to website transactional issues.

How Website Usability Affects Your Bottom Line

This little symbol could cause you a LOT of problems

It’s a well-established fact that online consumers are fickle—so it should come as no shock to you that if consumer encounters a problem on your site, they are unlikely to spend much time trying to identify and correct the problem. In a survey by Harris Interactive, 31% of people who encountered a problem tried only once to fix the problem, and another 31% abandoned the transaction altogether. Worst of all, 27% of customers went to a competitor’s website as a result of the problem, and were unlikely to return to the original retailer’s website for future purchases.

How Poor Design Affects Your Bottom Line: Considering the average online shopper makes 24 online transactions a year, totaling $1,200, losing a customer to a competitor due to website complications can have a far greater financial impact than just the initial lost sale.

Unfortunately, customers using mobile sites aren’t much more forgiving. Even though it’s an emerging medium, consumers expect mobile sites to load on their phones quickly and function flawlessly. And according to a recent ExactTarget study, 60% of people’s expectations have fallen short.

The most common problem with mobile sites is slow load times, with 73% of reporting this complaint, but site crashes, formatting difficulties and the site functioning unexpectedly, were each experienced by nearly half of the respondents.

How Bad Design Impacts a Mobile Site: While the loss of mobile commerce sales isn’t as much of a concern for retailers as it is not nearly as widespread as e-commerce, these functionality issues can affect their bottom line in other ways.

18% of respondents said that they would be less likely to visit the company’s regular website on a computer, which may affect online sales and a whopping 23% said that they would be less likely to purchase from the company in any channel if they encountered a poor user experience on their mobile site. In addition to the loss of sales, poor usability leads to damaged brand perception, with 19% commenting that they would have a more negative impression of the company overall.

The immediate loss of sales and long-term brand damage that poorly functioning websites and mobile sites can cause have significant financial implications for all companies and brands. Of course some problems cannot be avoided, but ensuring that your site follows basic usability guidelines and you have an optimized version for mobile are simple steps you can take to avoid losing customers.

Posted by Nicole Hall, Account Manager with Mobilize Worldwide. Mobilize Worldwide develops mobile apps, mobile ad campaigns, mobile websites and just about anything else related to mobile marketing for brands interested in growing their sales and revenue using this new and emerging medium.

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Archive for ‘Online Reputation Management’

August 4th, 2010

5 Easy Ways to Build Your Digital Reputation

By Fauzia Burke,
President of FSB Associates

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:

#1 Set Goals
I am sure you have done this already, but just in case, first do a search on Google for your name in quotation marks. It is important to see what comes up on the first page. The first page of a google search result is precious real-estate. Then set up a simple spreadsheet so you can keep track of your digital footprint. Do a little research and spend some time collecting numbers. How many Facebook followers do you have? What kind of traffic do you get on your site? Once you have the numbers you can then decide on your goals.

Are you interested in growing the numbers of links/connections/followers or do you want more one-on-one engagement? Or are you more interested in getting retweets on Twitter (which, as Guy Kawasaki said recently is “now the sincerest form of flattery”). Once the goals are in place, track the results in the spreadsheet and adjust as needed.

#2 Learn
To accomplish any of these goals, you are going to need to learn. The new world of communication is moving quickly, which naturally lends itself to a couple of advantages. First, there is a lot of room for experimentation, so use your talents and skills to communicate in your own unique way. Second, this experimentation has led to collaboration, and smart people are sharing information all the time. Make sure you make time every day for “learning.” Look over sites and information to keep up with the developments in social media. Currently I am taking part in an online conference, called Social Media Success Summit 2010 and am learning a lot.

There are 5 ways you can build your digital reputation, according to Fauzia Burke, Founder and President of FSB Associates

#3 Develop Content
To communicate 24/7, which is now the expectation and the norm, you need to develop different types of content. Blogging is a great way to share your knowledge and collaborate with others. However, blogging can be a big undertaking. Blogging expert Denise Wakeman recommends that you blog 3 times a week. If that is a daunting task for you, try guest blogging on an established site or blog in your industry. Another way some of my clients have developed content is through books, ebooks, whitepapers, audio recordings, slide presentations and videos.

#4 Build Relationships
Building and maintaining relationships has never been easier. Those of us in sales and marketing have always known the value of relationship building, but now everyone needs to make it a priority. Make sure you have profiles on LinkedIn, and Facebook. Twitter is a fantastic source of information, and an excellent place to learn. People on Twitter are eager and happy to help each other. To get tips on effective communication on these sites, I look to Cindy Ratzlaff who has a daily video tip along with regular blog posts on her site. Social media is an excellent way to build relationships, but don’t forget the value of face to face meetings, phone calls, hand written notes, and emails. It’s good to focus on important clients and influencers, but leave room for the “accidental” connections. Social media networking can be serendipitous, you never know which person may lead you to a new connection or client.

#5 Monitor
Social media alerts (Google or Social Mention) are a great way to monitor your name and/or industry. If something important happens in your industry you’ll know about it and can comment. If someone says something positive, a thank you goes a long way. If there is negative chatter starting up around your name or company, alerts keep you on top of it and you can jump in and take care of things quickly. I also use Addictomatic which is a great site for big picture monitoring.

There are many tools and resources now that can help us to become better communicators and better guardians of our reputations. I know it is a big undertaking, but the question to ask yourself is: If you are not investing in yourself, why should anyone else?

Author Bio: Fauzia Burke is the Founder and President of FSB Associates, a web publicity and social media firm specializing in creating awareness for books and authors. Founded in 1995, FSB’s mission is to give authors an opportunity to promote their work to an eager, targeted audience online. FSB is based in the NYC area.  For web publicity and social media news, follow Fauzia on a new Twitter feed: @WebSnapshot, FacebookThe Huffington Post.

For more information please visit fsbassociates.com.

© 2010 Fauzia Burke

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