by Guest Author | Jan 27, 2021 | Marketing Techniques
During the early days of the COVID-19 pandemic, media outlets were brimming with stories of newly minted remote employees embracing creative pursuits like painting, baking or podcasting. Unchained from their cubicles, business and marketing creatives jumped on the... 
by Guest Author | Jan 24, 2021 | Marketing Techniques
This year has shown us that remote work is going nowhere fast—which means adjusting your team alignment strategies for this new way of functioning as a company. For marketing teams in companies—no matter their size—communication has become a challenge. With everyone... 
by Guest Author | Jan 24, 2021 | Marketing Techniques
As brands kick off the new year, marketers have much to learn from how consumers reacted to brand initiatives throughout 2020, an unprecedented year of cultural change. Brands were under enormous pressure to respond to multiple crises, from Covid-19 to the historic... 
by Guest Author | Jan 22, 2021 | Marketing Techniques
Last year, SEO giant SEMrush announced that it would be offering a guest post service, offering a service whose methodology is similar to the white-hat SEO techniques that many link builders use. Here’s what the company’s email announcement said: Are you interested... 
by Guest Author | Jan 13, 2021 | Marketing Techniques
In the next four years, the chatbot market is slated to grow by $1.11 billion. What’s more, accelerated growth momentum in the market is also expected during the same time period due to a steady boost in year-over-year growth. So, it isn’t surprising that... 
by Guest Author | Jan 13, 2021 | Marketing Techniques
There’s little need to convince you about the importance of SEO in 2020. SEO has shown to work for decades now, and it will continue to do so. The question isn’t whether you should invest in SEO, but how you can do it successfully. You can use dozens of SEO... 
by Guest Author | Jan 13, 2021 | Marketing Techniques
Like almost every other business sector, many in the advertising industry have held at least some level of suspicion or concern that automation represents a direct threat to their employment, fearing that automating key processes will make humans obsolete. While there... 
by Guest Author | Jan 12, 2021 | Marketing Techniques
Online retail is exciting, but it can be tricky. Fortunately, technology has evolved so much over the years that online sellers can now make use of artificial intelligence (AI) to help them grow their online sales. AI is a technology that enables a... 
by Guest Author | Jan 6, 2021 | Marketing Techniques
We live in extraordinary times. In just the last few decades, we may have thought we’d already seen it all. The rise of new business models. Business models ahead of their time. Stock market bubbles. Economic downturns. Economic recessions. The rise of Google. The... 
by Guest Author | Dec 29, 2020 | Marketing Techniques
COVID-19 has undoubtedly shifted the way nearly every business has been forced to operate over the past 8-12 months. It is a pandemic that has impacted every country around the world and every business has been touched by the affects of COVID-19 in some form or other.... 