by Guest Author | Sep 16, 2021 | Marketing Techniques
Marketing and sales teams are less aligned than ever. Physical distance has siloed their work even further, and sales teams are growing dissatisfied with marketing-created content. If this sounds familiar, know that you’re not alone. The term “smarketing” has been... by Guest Author | Sep 16, 2021 | Marketing Techniques
Source: Twenty20 Has email marketing ever been so popular? With more than half of the world’s population using email, it’s easy to see why so many businesses rely on it as a primary marketing channel. For it to work, however, your emails have to land in the inbox... by Guest Author | Sep 16, 2021 | Marketing Techniques
Digital marketing remains front and center of a marketing strategy for not only B2C brands but B2B brands as well. This can be unfamiliar territory for B2B marketers as they may be unsure about how to best optimize messaging and position their brand. The average... by Guest Author | Sep 16, 2021 | Marketing Techniques
Engaging with a younger audience is a tricky art to master, never underestimate your audience – no matter how young they are. Cancel culture is still very much a thing and you don’t want to endanger your brand by being insensitive and disingenuous. Engaging with... by Guest Author | Sep 16, 2021 | Marketing Techniques
Are you looking to build a strong social media presence for your new business venture? Or do you want to garner traction before introducing a new product to the market? Wouldn’t it be great if there was a way to amplify audience engagement and build a loyal community... by Guest Author | Aug 25, 2021 | Marketing Techniques
What is local search? Local searches have location intent, like “car repair near me” or “best pizza in San Jose, CA” Are all local searches on Google? Many local searches are on Google, but many are on Yelp, TripAdvisor, OpenTable, and other vertical search... by Guest Author | Aug 25, 2021 | Marketing Techniques
Source Business leaders worldwide agree that marketing plays an integral role in company growth and longevity. Your marketing efforts can result in customer loyalty, better brand awareness, increased profits, and a favorable business reputation. But company... by Guest Author | Aug 25, 2021 | Marketing Techniques
Source: Pexels Influencer marketing has implementation as a complete and independent tool for advertising goods and services. Most often, we can find brand collaborations with bloggers in cosmetics, clothing, and restaurant spheres. And it’s not the whole list of how... by Guest Author | Aug 25, 2021 | Marketing Techniques
Research predicts that businesses will directly invest a total of $7.8 trillion into digital transformations between 2020 and 2024. To make these investments pay off, businesses will need to ensure their employees remain engaged throughout the digital transformation... by Guest Author | Aug 24, 2021 | Marketing Techniques
With widespread stay-at-home orders in 2020, social commerce has grown and changed rapidly. With this, many companies have turned to influencer marketing to boost their brands’ names in cyberspace. Why? Influencer marketing works. Of course, like anything else,...