6 Steps to Grow Your Brand Perception

Customers control companies’ brand perception. Even when they believe in having developed the best product in the world, its verdict still lies within the consumers. From online reviews to conversations on social media — this is how people determine the quality of...

The Smoothest Way to Let an Employee Go

Letting an employee go is never easy, regardless of the reason. It could be due to performance issues, the company downsizing, or any other slew of issues. However, this process doesn’t have to be the worst experience of the employee’s life. By taking a few measures,...