by Guest Author | Jun 11, 2021 | Marketing Techniques
Photo by Markus Winkler on Unsplash Content and data now go hand in hand—the world of business practically runs on data. Analytics exists at the core of strategic business growth, no matter the size of the organization. But data on its own doesn’t tell a story—it... by Guest Author | Jun 11, 2021 | Marketing Techniques
The days of long-term strategies and annual budgets and Balanced Scorecards being the Objectives and KPIs we give teams are coming to an end. Companies and their employees are having to realign their expectations of each other, learn new skills and new ways of... by Guest Author | Jun 8, 2021 | Marketing Techniques
If you manage a team, you probably know that encouraging people to work productively, creatively, and enthusiastically isn’t always easy. When morale dips, so can efficiency levels. And when interest on a project wanes, the results can be disappointing.... by Guest Author | Jun 7, 2021 | Marketing Techniques
There’s been consistent growth in the marketing industry in Australia lately and the prospects in terms of job creation in this field for the next few years are quite encouraging. Choosing a career in marketing is considered a very safe move at the moment. The work... 
by Guest Author | Jun 1, 2021 | Marketing Techniques
A growing number of companies are embracing remote work and offering employees the option to work from home some or all the time. While these options provide a lot of flexibility for employees, WFH can come with some downsides. Supervisors may not like the lack of... by Guest Author | Jun 1, 2021 | Marketing Techniques
Photo by Marcus Aurelius from Pexels In 2012, Google introduced the Penguin algorithm and started penalizing websites with unnatural links. Google’s ongoing crackdown on shady links leads people to worry that perhaps link-building is too risky and ineffective. ... by Guest Author | May 21, 2021 | Marketing Techniques
Marketing is evolving, so is the way of communication. The rise of ecommerce has increased the global CAGR rate to 8.1% for the period 2020-2024. Starting a business nowadays is easy. There are several online business ideas that you can use to launch your... by Guest Author | May 19, 2021 | Marketing Techniques
After a year that saw ecommerce grow by a staggering $52 billion while in-store sales were essentially wiped out for many sectors, it is no surprise that this year marketers are placing extra emphasis on their digital strategies. Source: The Future of E-Commerce... by Guest Author | May 19, 2021 | Marketing Techniques
Think about your thoughts before your last search. Here’re my recent searches: How far is it to Lake Berryessa? What is the weather at the lake next weekend? Does Sprouts have Sumo oranges? How to save a PPT template? How many gallons in a Home Depot bucket? Google... by Guest Author | May 17, 2021 | Marketing Techniques
A brand without a solid Facebook marketing strategy, especially if it’s B2C, is missing out on a lot. That’s because as far as social media platforms go, Facebook is the most crowded. According to Statista, the social network was reported to have around 2.740... 