Categories: SEO

How to Write Blog Headlines that Get Seen by Google

We’ve noticed something interesting at the 60 Second Marketer and 60 Second Online University.

When we write an article or a post that talks about what not to do in marketing, it generates 2 to 3 times the number of clicks than when we write something about what to do.

Some of our most read articles on the 60 Second Marketer and 60 Second Online University sites include the following:

With that in mind, we thought we’d point out that there are two important things to consider when writing a headline for an article on your website or blog.

The first is whether or not it will attract eyeballs.

The second is whether or not it will attract inbound links.

To attract eyeballs, you’ll need to write headlines that a) put the reader’s interest first and b) have a “hook.” Headlines starting with “How to…” “5 myths about…” and “7 Worst Mistakes of…” are some of the most common ways to attract eyeballs.

In addition, you’ll need to write about topics that will attract inbound links.

Inbound links are a key component of the algorithms used by Google, Yahoo and Bing to calculate a site’s authority on the web. When you write relevant posts, other sites link to it, which is one way search engines calculate where to rank your content. (Perhaps this is a relevant post and perhaps you’ll want to link to it, no?)

To recap, there are two important things to keep in mind when writing a headline for your blog:

  1. Write headlines that put the reader’s interest first and have a hook
  2. Write about topics that will attract inbound links to improve your SEO rankings

This is not a complete list. There are dozens if not hundreds of other things to know about writing headlines. What are some of your favorite? Share them with our readers!

View Comments (5)

  • That's a funny realization about your "To Do" vs. "Not To Do" posts.

    Perhaps it means that people's fear of failure is greater than their desire to succeed?

    Personally, I read your posts covering both angles. Thanks!

  • Hi, Nikolas --

    I'm writing a book about some of the marketing insights mentioned in this post. I mentioned the "To Do" vs. Not To Do" posts to my co-author (a woman named Reshma Shah) and she summed it up this way: "People want to minimize losses rather than maximize gain." I thought it was an interesting insight -- and, who knows, it may end up in the book someday!

    Jamie Turner

  • Makes perfect sense and supports the theory that negatives make more powerful marketing. For instance, what's more compelling: "7 Tips For Better Time Management" or "The 7 Deadliest Time Management Mistakes"?

    I've been using the latter for the title of a whitepaper I offer on my site, it works!

  • Hi, Susan. I clicked through to your blog and it looks like you've got some great content there. (Readers: Visit http://www.business-sanity.com/blog if you'd like to see Susan's blog.)

    Would you be interested in re-purposing some of your content for our 60 Second Online University website (http://www.60SecondOnlineUniversity.com)? We provide career-building and business-building tips for our readers and I know they'd be interested in some of your content.

    If you're interested, just shoot me an email at Jamie (dot) Turner at 60 Second Marketer (dot) com.