A lot of the folks who stop by our blog may not realize that we have a free weekly eNewsletter that includes tips that aren’t discussed in the blog. These tips are typically quick, short ideas that you can use to grow your sales and revenues.
For example, here’s the eNewsletter content from today’s blast that went out to thousands of subscribers across the globe:
“A few weeks ago, I talked about how A-1 Steak Sauce allegedly changed a minor line of copy on their labels and grew their sales significantly.
What did A-1 change? They put “Refrigerate After Opening” on the label.
Why did that grow sales? Because for every one time people open their pantry, they open their refrigerator eight times. As a result, they were in front of hungry consumers 8 times more frequently than before they changed the label.
It’s a great example of how paying attention to small details can sometimes make big changes in your marketing program.
(Special thanks to Alex Van Winkle for sharing the A-1 story with me a few years ago.)
- Don’t try to change behavior. Preach to the converted. It’s easier to sell worms to a fisherman than it is to sell aspirin to a fisherman.
- Study your sales data. All the qualitative and quantitative research in the world won’t teach you as much as sales data.
- There are only 4 reasons people don’t buy your product. The four reasons are: I don’t need this, I don’t have time for this, I don’t have money for this, or I don’t trust you. That’s all. Just 4 reasons.
- The subject of any good campaign isn’t the product or service. The subject is you, the consumer. Anyone who ignores this maxim is doomed.
- People buy from faces more readily than they buy from corporations. Just ask Martha Stewart. Or Betty Crocker. Or Aunt Jemima.
- Write copy as though you’re writing to one person. It changes the tone from one of selling to one of friendship.
- Think backwards. Get inside the mind of your consumer. What’s their pain point? What problem is your product actually solving? (Special thanks to Jerry Brown who taught me that trick.)
- It takes hard writing to make easy reading. First said by Robert Louis Stevenson. I wish I had more time to craft my blog posts and emails. I don’t. So please forgive me, Mr. Stevenson.”
If these tips are the kind of thing you think you’d be interested in receiving, the I’d encourage you to subscribe to our weekly eNewsletter. It’s a great way to stay up-to-speed on the latest and greatest techniques in marketing.
Posted by Jamie Turner, Chief Content Officer, the 60 Second Marketer, the online magazine for BKV Digital and Direct Response.