For the past several decades the online gambling industry has been booming. Land-based casinos created online versions and exclusively online enterprises have been established, which host dozens of online casinos.
Sportsbooks are almost entirely digital, and you would be hard pressed to find a casino table game or video slot which isn’t available on the internet.
The huge number of reputable online casinos has resulted in a fiercely competitive industry whereby multiple betting companies compete for customers. Online casinos use a range of marketing techniques and strategies to ensure customer retention and to attract new customers.
Marketing Ideas and Strategies:
Bonuses & Free Spins:
One of the most successful marketing ideas used by online casinos is to promote new specials and promotions. Of course, these promotions, alongside some fairly lucrative and tempting online casino bonuses (lucky Canadians!) have a simple purpose: to get people playing their games.
Casinos typically offer a welcome package to all new customers. This bonus is usually comprised of a deposit match bonus and free spins. This is a highly attractive offer as it grants news players a larger budget than they would otherwise have, and allows them some more time to get used to the site before betting their own money. Some casinos offer affiliate bonuses, which means that casino review sites are paid to promote the casino, and they offer exclusive bonuses to players who sign up via their site.
Free spins are a fantastic marketing method. Players relish the chance to win money without risking a cent. They’re also a great way to advertise a newly released game. Some casinos offer a no-deposit bonus, which means new players are awarded free spins just for signing up, even before they make their first deposit.
The reason why lotteries are such popular games is because it offers players the chance to become overnight millionaires for just a few dollars. Similarly, progressive jackpot slots offer players the same hope. Certain progressive slots have multi-million dollar jackpots, and any player can potentially win them by playing for just a few cents a spin.
Online casinos tend to advertise these slots heavily in the hope of attracting players to their site. This is a very fruitful tactic and online casinos desperately try and secure licensing for these highly coveted jackpot slots.
In this day and age, no business can hope to compete without using social media as a marketing channel. Online casinos utilize these mediums extensively by creating Facebook pages and Twitter Feeds, which are filled with photographs of smiling winners and the details of the latest promotions. The primary advantage of social media as a marketing channel is that it provides customers the chance to give reviews. New players will gravitate towards online casinos which have positive user reviews, and social media is a great place for customers to share their experiences.
In addition, many casinos use YouTube as an online marketing channel. If an internet user shows interest in online gambling, then YouTube will recommend marketing videos from various casinos. A short 5-minute Youtube video can be just as compelling as a TV advert, and it’s a much more cost effective way of advertising the site.